Table 1 The results of Confirmatory factor analysis

construct item Standardized loading t Cronbach'α CR AVE
Experienced customer showrooming behavior SR1 .84 48.92 .93 .93 .74
SR2 .87 59.48
SR3 .91 82.20
SR4 .88 62,72
SR5 .79 37.04
salesperson creativity CR1 .76 25.79 .80 .80 .57
CR2 .67 19.39
CR3 .83 30.45
Job performance JP1 .81 35.21 .87 .88 .59
JP2 .83 37.02
JP3 .78 31.97
JP4 .79 31.11
JP5 .63 18.07
Service script SS1 .91 66.78 .90 .90 .70
SS2 .90 64.41
SS3 .82 40.28
SS4 .71 24.82
Positive affectivity PA1 .96 31.12 .79 .81 .59
PA2 .69 20.10
PA3 .61 16.14
Negative affectivity NA1 .87 32.97 .79 .82 .62
NA2 .94 36.24
NA3 .56 10.66
χ2(215)=626.15, p<.05, RMSEA=.07, TLI=.91, SRMR=.05, CFI=.92