Table 4 Summary of Hypotheses Testing

H Results
H1 i) Travel with sales agents can positively affect the add-on buying probability. Supported
ii) Travel with sales agents can negatively affect the purchase interval. Supported
H2 i) A large first contract amount can positively affect the add-on buying probability. Not Supported
ii) A large first contract amount can negatively affect the purchase interval. Not Supported
H3 i) The past year’s purchase record can positively affect the add-on buying probability. Supported
ii) The past year’s purchase record can negatively affect the purchase interval. Supported