Table 1 Structural Equation Modeling Results

Hypothesis		β	t-value	Effect	Result
H1	Facilities modernization → Retailer equity (of traditional Market)	0.43	8.49(p<0.01)	+	Accepted
H2	Customer experiencer · cultural event → Retailer equity (of traditional Market)	0.18	3.64(p<0.01)	+	Accepted
H3	Various payment methods → Retailer equity (of traditional Market)	0.19	4.17(p<0.01)	+	Accepted
H4	Advertisement and promotion using various channels → Retailer equity (of traditional Market)	0.26	4.60(p<0.01)	+	Accepted
H5	Retailer equity (of traditional Market) → Usage Intention (of traditional Market)	0.70	16.69(p<0.01)	+	Accepted