| H 1 | Social anxiety will positively influence on the economic value | Rejected |
| H 2 | Social anxiety will positively influence on scarcity value | Supported |
| H 3 | Facial sensitivity will negatively influence on the economic value | Rejected |
| H 4 | Facial sensitivity will negatively influence on scarcity value | Supported |
| H 5 | Eco-friendly consumption will negatively influence on the economic value | Rejected |
| H 6 | Eco-friendly consumption will positively influence on scarcity value | Supported |
| H 7 | Experiential consumption propensity will positively influence on the economic value | Supported |
| H 8 | Experiential consumption propensity will positively influence on scarcity value | Supported |
| H 9 | Material consumption propensity will positively influence on the economic value | Supported |
| H10 | Material consumption propensity will positively influence on scarcity value | Supported |
| H11 | Economic value will be mediating between antecedent variables (social anxiety, face sensitivity, eco-friendly consumption, experiential consumption propensity, and material consumption propensity) and consequences variable (the intention to continue consumption). | Rejected |
| H12 | Scarcity value will be mediating between antecedent variables (social anxiety, face sensitivity, eco-friendly consumption, experiential consumption propensity, and material consumption propensity) and consequences variable (the intention to continue consumption). | Supported |