| Direct effects | Coeffcient | S.E. | T-value | P | Outcomes | ||
|---|---|---|---|---|---|---|---|
| Food Safety | --> | Attitude | .147 | .072 | 2.038 | .042 | Supported |
| Health Benefits | --> | Attitude | .715 | .102 | 6.978 | *** | Supported |
| Nutritional Value | --> | Attitude | .154 | .073 | 2.105 | .035 | Supported |
| Environmental friendliness | --> | Attitude | -.315 | .075 | -4.215 | Not Supported | |
| Lack of Knowledge | --> | Attitude | -.135 | .059 | -2.312 | .021 | Supported |
| Price Barriers | --> | Attitude | .008 | .075 | .103 | .918 | Not supported |
| Price Barriers | --> | Purchase Intention | -.275 | .080 | -3.415 | Supported | |
| Attitude | --> | Purchase Intention | .150 | .055 | 2.713 | .007 | Supported |