Table 1 Items and Operational Definition of Constructs

Constructs		Items	Operational Definition	Research
Employee Services	ES1	There were many staff in store providing customer services	Customer’s perception of employees who provide services to their customers at luxury stores of a department store	Baker et al.(1994):Nguyen (2006)
	ES2	The staff helped their customer well
	ES3	The staff had a lot of knowledge about products they were selling
	ES4	The staff were wearing neatly well-equipped uniforms
Design	DS1	The interior of this store was organized in trendy color	Customer’s perception of physical design elements such as layout, decoration, color, and materials inside luxury stores of a department store	Baker et al.(1994):Nguyen (2006)
	DS2	The internal facilities of this store were attractive
	DS3	The store had a good display of products
	DS4	The store was well arranged among similar products
	DS5	The store was organized to make it easy to find inside store
	DS6	The interior display of this store is impressive
	DS7	The store was well decorated
Atmosphere	AT1	The music suited atmosphere of this store	Customer’s perception of atmosphere such as temperature, music, and olfactory elements inside the luxury stores of a department store	Baker et al.(1994):Nguyen (2006)
	AT2	The music sounded good to hear
	AT3	I liked background music
	AT4	The lighting well lit up store interior
	AT5	The interior lighting was good
Perceived Store Image	SI1	This store had a better image than other places	Consumers’ overall perception of their beliefs, attitudes, and impressions about luxury stores of a department store	d’Astous & Levesque (2003):Nesset et al. (2011)
	SI2	This store had a good reputation with consumers
	SI3	This store seems to have excellent management ability
	SI4	This store seems to be contributing to the community
	SI5	This store seems to have an entrepreneurial spirit that respects customers
	SI6	This store keeps its promise to customers
	SI7	I think this store has high growth potential
Self-Congruity	SC1	This store is consistent with how I see myself	The degree of fit between the consumers’ self-concept and store-image	Sirgy et al.(1985):Orth & Green (2009):
	SC2	I am quite similar to the image of this store
	SC3	This store is consistent with how I would like to see myself
	SC4	I would like to perceived as similar to the image of this store
Affective Commitment	AC1	I personally have a good relationship with this store	The degree to which consumers try to be emotionally attached to have a favorable relationship with other party	Bloemer & Oderkerken-Schröder(2003):Evanschiyzky et al.(2006)
	AC2	I do not use another stores because of a good relationship with this store
	AC3	I enjoy shopping at this store very much
	AC4	I feel very happy when I shop in this store
Repurchase Intention	RI1	I use this department store’s luxury store among the luxury goods stores of several department stores	The degree to which customers with purchasing experience are willing to purchase again when they have the next opportunity	Grewal et al.(1988):Nguyen & Leblanc (2001)
	RI2	I plan to use this store again if I have a chance in the future
	RI3	I will continue to use this store in the future
	RI4	I want to use this store continuously
	RI5	If I had known this store before, I would have used it