| ease of using technology → emotional experience | .160*** | .040 | 3.985 | .000 |
| spatial layout and functionality → emotional experience | .185*** | .041 | 4.539 | .000 |
| convenience of payment → emotional experience | .075* | .036 | 2.113 | .035 |
| personal inventiveness → emotional experience | .240*** | .040 | 5.956 | .000 |
| similarity with other customers → emotional experience | .346*** | .036 | 9.554 | .000 |
| | | | |
| ease of using technology → affectively based satisfaction | .093** | .031 | 3.011 | .003 |
| spatial layout and functionality → affectively based satisfaction | .138*** | .032 | 4.376 | .000 |
| convenience of payment → affectively based satisfaction | .064* | .027 | 2.385 | .017 |
| personal inventiveness → affectively based satisfaction | .097** | .032 | 3.034 | .002 |
| similarity with other customers → affectively based satisfaction | .091*** | .031 | 2.332 | .020 |
| emotional experience → affectively based satisfaction | .595*** | .033 | 18.220 | .000 |
| | | | |
| emotional experience → store loyalty | .248*** | .057 | 4.342 | .000 |
| affectively based satisfaction → store loyalty | .472*** | .055 | 8.503 | .000 |
| | | | |
| emotional experience → corporate loyalty | .135** | .046 | 2.919 | .004 |
| affectively based satisfaction → corporate loyalty | .264*** | .048 | 5.473 | .000 |
| store loyalty → corporate loyalty | .512*** | .035 | 14.726 | .000 |
| | | | |
| store loyalty → revisit intention | .364*** | .061 | 5.987 | .000 |
| corporate loyalty → revisit intention | .203*** | .062 | 3.271 | .001 |