표 4 확인적 요인분석 결과

잠재변인	문항	표준화 계수	SE	C.R.	p	구성개념 신뢰성(CR)	AVE값
기술사용 용이성	A2	.834	.019	44.371	.000	.884	.718
	A3	.856	.018	48.866	.000
	A4	.852	.018	48.179	.000
공간배치 및 기능성	B1	.652	.033	20.024	.000	.800	.501
	B2	.688	.031	22.458	.000
	B3	.763	.027	28.611	.000
	B4	.723	.029	25.164	.000
결제편리성	C1	.940	.009	110.409	.000	.943	.846
	C2	.950	.008	118.739	.000
	C3	.867	.013	66.268	.000
개인혁신성	F1	.679	.029	23.502	.000	.868	.570
	F2	.773	.023	34.001	.000
	F3	.736	.025	29.115	.000
	F4	.745	.025	30.326	.000
	F5	.834	.019	43.958	.000
다른 고객과 유사성	G2	.679	.029	23.290	.000	.846	.581
	G3	.705	.028	25.474	.000
	G4	.810	.021	38.048	.000
	G5	.842	.019	43.230	.000
정서적 경험	H1	.658	.032	20.598	.000	.782	.545
	H3	.781	.026	29.538	.000
	H4	.770	.027	28.528	.000
감정적 만족	E1	.796	.023	34.520	.000	.829	.617
	E2	.806	.023	35.561	.000
	E3	.754	.026	29.501	.000
점포 충성도	L1	.714	.026	27.003	.000	.816	.526
	L2	.732	.025	28.802	.000
	L3	.688	.028	24.388	.000
	L4	.764	.024	32.223	.000
기업 충성도	J1	.702	.027	26.331	.000	.827	.545
	J2	.760	.023	32.924	.000
	J3	.711	.026	27.034	.000
	J4	.776	.023	34.351	.000
재방문의도	N1	.874	.017	50.696	.000	.868	.688
	N3	.760	.024	31.621	.000
	N4	.850	.018	46.607	.000

χ²/df=2.218, p=.000, CFI=.921, TLI=.910, SRMR=.044, RMSEA=.052