표 2 분석 결과

변수	모형 (1)		모형 (2)		모형 (3)		모형 (4)
	Estimate	Std.Error	Estimate	Std.Error	Estimate	Std.Error	Estimate	Std.Error
FreshCategoryi,t	0.176*	0.082	0.331**	0.089			0.335**	0.090
EcoPackagei,t	0.100*	0.048			0.347**	0.095	0.368**	0.094
FreshCategoryi,t:FreshFoodSearcht			–0.016**	0.004			–0.017**	0.004
EcoPackagei,t:EcoSearcht					–0.004**	0.002	–0.005**	0.002
FreshFoodSearcht			–0.005+	0.003			–0.005+	0.003
EcoSearcht					0.005**	0.001	0.005**	0.001
PlatformTenurei,t	0.325	0.501	0.362	0.483	–0.051	0.011	0.303	0.495
Covidcasest	–0.054**	0.011	–0.051**	0.011	0.592**	0.012	–0.048**	0.011
Lag4.SocialVoli,t	0.590**	0.012	0.595**	0.012	0.244**	0.490	0.595**	0.012
Year:2018	0.160**	0.030	0.159**	0.030	0.149**	0.030	0.147**	0.030
Year:2019	0.375**	0.032	0.460**	0.038	0.349**	0.032	0.439**	0.039
Year:2020	0.854**	0.076	0.922**	0.075	0.793**	0.077	0.843**	0.078
2nd Quarter	0.221**	0.033	0.246**	0.034	0.166**	0.041	0.189**	0.041
3rd Quarter	0.168**	0.034	0.189**	0.034	0.114**	0.041	0.131**	0.041
4th Quarter	0.218**	0.034	0.265**	0.036	0.153**	0.045	0.191**	0.046
Week of Month:2nd week	0.094**	0.031	0.095**	0.031	0.096**	0.031	0.096**	0.031
Week of Month:3rd week	0.108**	0.031	0.103**	0.031	0.109**	0.031	0.104**	0.031
Week of Month:4th week	0.119**	0.031	0.118**	0.031	0.117**	0.031	0.116**	0.031
Week of Month:5th week	0.089*	0.043	0.102*	0.043	0.086*	0.043	0.099*	0.043
Week of Month:6th week	0.372**	0.109	0.386**	0.109	0.362**	0.109	0.373**	0.109
(Intercept)	–0.817	2.573	–0.994	2.479	–0.554	2.512	–0.937	2.542
Adjusted R2	0.882		0.884		0.883		0.884
AIC	4,576.066		4,558.024		4,570.412		4,544.345

p<0.05,
p<0.01,
p<0.10. 온라인 식품 유통 플랫폼 랜덤 효과 모형 포함.