Table 9 Overall results of hypothesis testing

Hypothesis Result
H1 (a) Higher the degree of completeness in franchise contracts, the behavior monitoring on franchisees decrease (–). ×
(b) Higher the degree of completeness in franchise contracts, output monitoring on franchisees decrease (–).
H2 (a) Higher the one-sidedness of franchise contract, there is an increase (+) in behavior monitoring.
(b) Higher the one-sidedness of franchise contract, there is an increase (+) in output monitoring. ×
H3 (a) The stronger the behavior monitoring by the franchisor, franchisee’s compliance decreases (–). ×
(b) The stronger the behavior monitoring by the franchisor, franchisee’s opportunistic behavior increases (+). ×
H4 (a) The stronger the behavior monitoring by the franchisor, the franchisee’s compliance increases (+). ×
(b) The stronger the behavior monitoring by the franchisor, the franchisee’s opportunistic behavior decreases (–). ×
H5 (a) The higher the degree in which behavior and output monitoring are concurrently run, the franchise store’s compliance increases (+).
(b) The higher the degree in which behavior and output monitoring are concurrently run, the franchise store’s opportunistic behavior decreases (–).
H6 (a) In cases where the Goal Incongruity between the franchisor and the franchisee is great, the negative (–) effect of franchisor behavior monitoring increases (+).
(b) In cases where the Goal Incongruity between the franchisor and the franchisee is great, the positive (+) effect of franchisor output monitoring decreases (–).
H7 (a) In cases where the Goal Incongruity between the franchisor and the franchisee is great, the positive (+) effect of franchisor behavior monitoring on opportunistic behavior increases (+).
(b) In cases where the Goal Incongruity between the franchisor and the franchisee is great, the negative (–) effect of franchisor output monitoring on opportunistic behavior decreases (–).
○: supported, ×: rejected.