Table 9 Overall results of hypothesis testing

Hypothesis Result
H1 (a) Higher the degree of completeness in franchise contracts, the behavior monitoring on franchisees decrease (–). ×
(b) Higher the degree of completeness in franchise contracts, output monitoring on franchisees decrease (–). ○
H2 (a) Higher the one-sidedness of franchise contract, there is an increase (+) in behavior monitoring. ○
(b) Higher the one-sidedness of franchise contract, there is an increase (+) in output monitoring. ×
H3 (a) The stronger the behavior monitoring by the franchisor, franchisee’s compliance decreases (–). ×
(b) The stronger the behavior monitoring by the franchisor, franchisee’s opportunistic behavior increases (+). ×
H4 (a) The stronger the behavior monitoring by the franchisor, the franchisee’s compliance increases (+). ×
(b) The stronger the behavior monitoring by the franchisor, the franchisee’s opportunistic behavior decreases (–). ×
H5 (a) The higher the degree in which behavior and output monitoring are concurrently run, the franchise store’s compliance increases (+). ○
(b) The higher the degree in which behavior and output monitoring are concurrently run, the franchise store’s opportunistic behavior decreases (–). ○
H6 (a) In cases where the Goal Incongruity between the franchisor and the franchisee is great, the negative (–) effect of franchisor behavior monitoring increases (+). ○
(b) In cases where the Goal Incongruity between the franchisor and the franchisee is great, the positive (+) effect of franchisor output monitoring decreases (–). ○
H7 (a) In cases where the Goal Incongruity between the franchisor and the franchisee is great, the positive (+) effect of franchisor behavior monitoring on opportunistic behavior increases (+). ○
(b) In cases where the Goal Incongruity between the franchisor and the franchisee is great, the negative (–) effect of franchisor output monitoring on opportunistic behavior decreases (–). ○
○: supported, ×: rejected.