부록 표 9 플랫폼 PB 성과(y₂)와 경쟁 입점 브랜드 성과(y₁) 간 분석 – 거래당 매출액(AIC: -1.619)

The effects on y1			The effects on y2
	Estimate	p-value		Estimate	p-value
y1, t–1	–.459	<.001 ***	y1, t–1	336,746.582	.498
y2, t–1	.000	.162	y2, t–1	–.013	.861
y1, t–2	–.376	<.001 ***	y1, t–2	309,830.629	.559
y2, t–2	.000	<.001 ***	y2, t–2	.068	.346
y1, t–3	–.286	<.001 ***	y1, t–3	–1,266,028.243	.019 *
y2, t–3	.000	.013 *	y2, t–3	.082	.276
y1, t–4	–.281	<.001 ***	y1, t–4	–139,204.166	.797
y2, t–4	.000	.878	y2, t–4	.082	.284
y1, t–5	–.147	.049 *	y1, t–5	84,477.064	.868
y2, t–5	.000	.440	y2, t–5	.167	.028 *
Constant	–.000	.872	Constant	30.616	.797
F-test		<.001 ***	F-test		.016 *

p<.001,
p<.01,
p<.05,
(.) p<.1.