부록 표 11 플랫폼 PB 성과(Y₂)와 플랫폼 신규 회원(Y₁) 유입 효과 – 거래 수(AIC: 31.043)

The effects on y1			The effects on y2
	Estimate	p-value		Estimate	p-value
y1, t–1	–.422	<.001 ***	y1, t–1	.123	.388
y2, t–1	–.002	.967	y2, t–1	–.262	<.001 **
y1, t–2	–.374	<.001 ***	y1, t–2	–.092	.545
y2, t–2	.026	.527	y2, t–2	–.374	<.001 ***
y1, t–3	–.175	.027 *	y1, t–3	.199	.172
y2, t–3	–.011	.795	y2, t–3	–.132	.093 (.)
Constant	5.822	.966	Constant	72.694	.771
F-test		<.001 ***	F-test	<.001 ***

p<.001,
p<.01,
p<.05,
(.) p<.1.