부록 표 12 플랫폼 PB 성과(Y₂)와 플랫폼 신규 회원(Y₁) 유입 효과 – 거래당 매출액(AIC: 29.714)

The effects on y1			The effects on y2
	Estimate	p-value		Estimate	p-value
y1, t–1	–.510	<.001 ***	y1, t–1	.011	.872
y2, t–1	.123	.112	y2, t–1	–.017	.813
y1, t–2	–.421	<.001 ***	y1, t–2	.171	.022 *
y2, t–2	.338	<.001 ***	y2, t–2	.086	.237
y1, t–3	–.321	<.001 ***	y1, t–3	.019	.801
y2, t–3	.106	.192	y2, t–3	.090	.241
y1, t–4	–.263	<.001 ***	y1, t–4	.008	.913
y2, t–4	–.061	.442	y2, t–4	.021	.779
y1, t–5	–.204	.004 **	y1, t–5	.066	.318
y2, t–5	.032	.690	y2, t–5	.127	.097 (.)
Constant	–8.814	.945	Constant	29.624	.805
F-test		<.001 ***	F-test		.090 (.)

p<.001,
p<.01,
p<.05,
(.) p<.1.