부록 표 1 플랫폼 PB 성과(Y₂)와 플랫폼 전체 성과(Y₁) 간 분석 – 매출액(AIC: 79.229)

The effects on y1			The effects on y2
	Estimate	p-value		Estimate	p-value
y1, t–1	–.543	<.001 ***	y1, t–1	–.004	.728
y2, t–1	2.546	.087 (.)	y2, t–1	–.076	.553
y1, t–2	–1.098	<.001 ***	y1, t–2	–.041	<.001 ***
y2, t–2	6.843	<.001 ***	y2, t–2	.067	.610
y1, t–3	–.746	<.001 ***	y1, t–3	–.022	.117
y2, t–3	3.201	.064 (.)	y2, t–3	.112	.451
y1, t–4	–.980	<.001 ***	y1, t–4	–.049	<.001 ***
y2, t–4	8.356	<.001 ***	y2, t–4	.521	<.001 ***
y1, t–5	–1.187	<.001 ***	y1, t–5	–.061	<.001 ***
y2, t–5	10.447	<.001 ***	y2, t–5	.563	<.001 ***
y1, t–6	–.649	<.001 ***	y1, t–6	–.021	.174
y2, t–6	1.765	.355	y2, t–6	–.082	.620
y1, t–7	–.730	<.001 ***	y1, t–7	–.035	.014 *
y2, t–7	6.300	<.001 ***	y2, t–7	.294	.053 (.)
y1, t–8	–.477	.002 **	y1, t–8	–.013	.329
y2, t–8	1.037	.554	y2, t–8	–.087	.566
y1, t–9	–.113	.393	y1, t–9	–.003	.794
y2, t–9	–2.486	.136	y2, t–9	–.200	.165
Constant	132,531,130.440	.281	Constant	7,125,351.445	.501
F-test		<.001 ***	F-test	<.001 ***

p<.001,
p<.01,
p<.05,
(.) p<.1.