부록 표 3 플랫폼 PB 성과(Y2)와 플랫폼 전체 성과(Y1) 간 분석 – 거래당 매출액(AIC: 30.837)

The effects on y1 The effects on y2
Estimate p-value Estimate p-value
y1, t–1 –.286 <.001 *** y1, t–1 .129 .002 **
y2, t–1 .719 <.001 *** y2, t–1 –.183 .026 *
y1, t–2 –.303 <.001 *** y1, t–2 .212 <.001 ***
y2, t–2 .755 <.001 *** y2, t–2 –.179 .050 *
y1, t–3 –.279 .004 ** y1, t–3 .115 .026 *
y2, t–3 .035 .850 y2, t–3 –.111 .251
y1, t–4 –.291 .005 ** y1, t–4 .093 .085 (.)
y2, t–4 -.000 .999 y2, t–4 –.107 .251
y1, t–5 –.032 .754 y1, t–5 .165 .002 **
y2, t–5 .008 .963 y2, t–5 .046 .604
y1, t–6 –.191 .057 (.) y1, t–6 .156 .003 **
y2, t–6 .137 .403 y2, t–6 –.035 .689
y1, t–7 –.109 .262 y1, t–7 .092 .073 (.)
y2, t–7 –.214 .174 y2, t–7 .020 .805
y1, t–8 –.047 .615 y1, t–8 .047 .338
y2, t–8 .038 .805 y2, t–8 –.099 .229
y1, t–9 .138 .118 y1, t–9 .102 .028 *
y2, t–9 –.497 <.001 ** y2, t–9 –.039 .634
Constant –30.172 .891 Constant 70.374 .545
F-test <.001 *** F-test <.001 **
p<.001,
p<.01,
p<.05,
(.) p<.1.