부록 표 4 플랫폼 PB 성과(Y₂)와 비경쟁 입점 브랜드 성과(Y₁) 간 분석 – 매출액(AIC: 70.493)

The effects on y1			The effects on y2
	Estimate	p-value		Estimate	p-value
y1, t–1	–.382	<.001 ***	y1, t–1	.957	.276
y2, t–1	.011	.332	y2, t–1	–.164	.103
y1, t–2	–.686	<.001 ***	y1, t–2	–1.183	.203
y2, t–2	.036	.002 **	y2, t–2	–.228	.027 *
y1, t–3	.225	.029 *	y1, t–3	1.365	.138
y2, t–3	.006	.573	y2, t–3	–.098	.339
y1, t–4	.381	<.001 ***	y1, t–4	–1.703	.050 (.)
y2, t–4	.029	.025 *	y2, t–4	.185	.104
Constant	–26,843.606	.982	Constant	1,800,988.000	.868
F-test		<.001 ***	F-test	<.001 ***

p<.001,
p<.01,
p<.05,
(.) p<.1.