부록 표 5 플랫폼 PB 성과(Y2)와 비경쟁 입점 브랜드 성과(Y1) 간 분석 – 거래 수(AIC: 21.885)
| The effects on y1 | The effects on y2 |
| Estimate | p-value | | Estimate | p-value |
| y1, t–1 | –.279 | <.001 *** | y1, t–1 | 9.894 | .563 |
| y2, t–1 | –.000 | .679 | y2, t–1 | –.251 | .004 ** |
| y1, t–2 | –.590 | <.001 *** | y1, t–2 | –17.155 | .339 |
| y2, t–2 | .001 | .009 ** | y2, t–2 | –.367 | <.001 *** |
| y1, t–3 | –.135 | .110 | y1, t–3 | 25.461 | .141 |
| y2, t–3 | –.000 | .958 | y2, t–3 | –.156 | .080 (.) |
| y1, t–4 | –.221 | .009 ** | y1, t–4 | –23.362 | .175 |
| y2, t–4 | .000 | .521 | y2, t–4 | .022 | .839 |
| Constant | –.283 | .817 | Constant | 63.442 | .801 |
| F-test | <.001 *** | F-test | <.001 *** |
p<.001,
p<.01,
p<.05,
(.) p<.1.