부록 표 6 플랫폼 PB 성과(Y₂)와 비경쟁 입점 브랜드 성과(Y₁) 간 분석 – 거래당 매출액(AIC: -.972)

The effects on y1			The effects on y2
	Estimate	p-value		Estimate	p-value
y1, t–1	–.273	<.001 ***	y1, t–1	–341,729.380	.338
y2, t–1	–.000	.643	y2, t–1	–.020	.780
y1, t–2	–.357	<.001 ***	y1, t–2	215,669.733	.532
y2, t–2	.000	.348	y2, t–2	.078	.276
y1, t–3	–.058	.417	y1, t–3	–566,521.699	.110
y2, t–3	.000	.685	y2, t–3	.125	.082 (.)
Constant	–.000	.917	Constant	38.783	.746
F-test		<.001 ***	F-test	.091 (.)

p<.001,
p<.01,
p<.05,
(.) p<.1.