부록 표 7 플랫폼 PB 성과(Y₂)와 경쟁 입점 브랜드 성과(Y₁) 간 분석 – 매출액(AIC: 53.341)

The effects on y1			The effects on y2
	Estimate	p-value		Estimate	p-value
y1, t–1	–.193	.007 **	y1, t–1	7,357.922	.100
y2, t–1	.000	.186	y2, t–1	–.189	.010 **
y1, t–2	–.059	.407	y1, t–2	19,360.015	<.001 ***
y2, t–2	.000	.006 **	y2, t–2	–.343	<.001 ***
y1, t–3	.040	.578	y1, t–3	9,228.211	.042 *
y2, t–3	.000	.002 **	y2, t–3	–.040	.571
y1, t–4	.104	.148	y1, t–4	3,078.920	.494
y2, t–4	.000	.084 (.)	y2, t–4	–.118	.186
Constant	17.807	.916	Constant	1,653,993.907	.876
F-test		.002 **	F-test		<.001 ***

p<.001,
p<.01,
p<.05,
(.) p<.1.