부록 표 8 플랫폼 PB 성과(Y₂)와 경쟁 입점 브랜드 성과(Y₁) 간 분석 – 거래 수(AIC: 20.767)

The effects on y1			The effects on y2
	Estimate	p-value		Estimate	p-value
y1, t–1	–.234	.017 *	y1, t–1	30.857	.267
y2, t–1	–.000	.719	y2, t–1	–.327	<.001 ***
y1, t–2	–.139	.151	y1, t–2	53.285	.054 (.)
y2, t–2	–.000	.909	y2, t–2	–.508	<.001 ***
y1, t–3	.071	.456	y1, t–3	106.415	<.001 ***
y2, t–3	–.001	.062 (.)	y2, t–3	–.322	<.001 ***
Constant	.078	.927	Constant	78.481	.747
F-test		.005 **	F-test		<.001 ***

p<.001,
p<.01,
p<.05,
(.) p<.1.