표 9 자사 주문 크기 및 반품 빈도에 대한 분석 결과

변수	DV: 주문 크기(Order_Size)				DV: 반품 빈도(Return)
	Model without covariates		Model with covariates		Model without covariates		Model with covariates
	beta	Std.err.	beta	Std.err.	beta	Std.err.	beta	Std.err.
Subscription	1,709.978	1,484.000	2,297.666	1,765.074	.637	.612	.212	.217
Post	3,436.897*	1,732.962	–6,038.322	3,917.662	–.361*	.182	–.020*	.008
Subscription*Post	5,830.506	5,289.785	7,040.255	7,384.677	.813***	.199	.801***	.019
Collapsed_Month			–1,878.018***	476.617			–.010***	.001
Spending_Total			.000	.000			.000*	.000
AgeGroup_30			6,570.647	7,455.484			–.002	.016
AgeGroup_40			9,868.046*	3,919.513			–.007	.015
AgeGroup_50			7,754.700	7,418.210			–.014	.016
Gender_Female			–1,391.786	1,322.303			–.007*	.003
Year_2023			6,436.586*	3,264.801			.014*	.007
Year_2024			17,473.438*	4,752.040			–.025+	.010
Quarter_2nd			–1,032.730	1,882.967			–.007+	.004
Quarter_3rd			–734.459	2,090.290			–.017+	.004
Quarter_4th			2,779.570	4,397.458			.084***	.008
Intercept	6,438.628***	1,019.567	651.867	7,484.043	–3.969***	.093	.036*	.016
R2	.087		.094		.092		.122
Adj. R2	.087		.092		.091		.121
F-statistic	60.561***		3.444***		60.562***		28.493***

p<.001,
p<.010,
p<.050,
p<.100.