표 2 가설 1: 연속형 BusyM의 주효과 분석(공변량 포함)

DV	IV	b	β	t	p
PA	BusyM	.527	.447	6.668	<.001
	Gender	.092	.041	.613	.541
	Edu	.087	.090	1.334	.184
	Income	.036	.049	.728	.468
PI	BusyM	.554	.465	7.153	<.001
	Gender	.161	.071	1.094	.275
	Edu	.169	.174	2.661	.009
	Income	–.029	–.039	–.600	.549

PA=제품태도, PI=구매의도, b=비표준화 계수, β=표준화 계수.