유통연구(Journal of Channel and Retailing)

About Journal of Channel and Retailing

유통연구는 유통관리 분야의 전문 학술지로서 연 4회(1월 31일, 4월 30일, 7월 31일, 10월 31일) 발간되고 있는 한국연구재단 '등재학술지'입니다. 유통관리 분야의 학술적 지식의 축적에 기여할 수 있는 제조업 유통경로관리, 도·소매업 경영, 물류관리, 유통업체 서비스관리, 소매업과 소비자행동, 온라인 마케팅, 판매관리, 유통산업정책 등 모든 유·무형재 유통의 전 분야에 걸친 개념적, 실증적, 규범적, 방법론적 연구에 대해서 출판합니다. 모집 논문 주제에 적합한 논문을 대상으로 본원의 학술지 투고 논문 심사 기준에 따라 분야별 전문가 2인 이상의 심사위원 심사결과를 토대로 학술지 편집위원회에서 최종 선정됩니다. 투고하는 논문은 학술지 연구윤리 규정을 준수하여 작성해야 하며, 유사성 여부를 점검 후 제출해야 합니다.
Research article

Oct 31, 2023

The Effects of Product Strategy for Improving Consumer Trust: Evidence from Online Food Delivery Platforms
소비자 신뢰도 향상을 위한 제품 전략의 구전 효과: 온라인 식품 유통 플랫폼을 중심으로

Inseo Hwang, Yiling Li, Jeonghye Choi
황인서, 이예령, 최정혜

J. Channel Retail. 2023;28(4):1-27.
https://doi.org/10.17657/jcr.2023.10.31.1

1. Introduction As consumers have adapted to a non-face-to-face living environment due to COVID-19 and diversified their food consumption behaviors, the online food shopping market has been experiencing continuous growth (Jung & Moon, 2020). With the market expansion, competition has intensified as a large number of new platforms have entered the market. To ensure market share and sustain business growth, it has become essential for platforms to implement appropriate product strategies to improve consumer trust (Kang & Nam, 2022). Impro...
Research article

Oct 31, 2023

Effects of Contractual Characteristics on Franchisees’ Compliance and Opportunism in Franchise Relationships
가맹계약의 계약적 특성이 가맹점사업자의 순응 및 기회주의 행동에 미치는 영향

Seon-Jin Kim, Ju-Young Park
김선진, 박주영

J. Channel Retail. 2023;28(4):29-59.
https://doi.org/10.17657/jcr.2023.10.31.2

This study analyzes the impact of franchise contracts on franchisee behavior, through ex-ante control means used by the franchisor for monitoring, as well as ex-post governance mechanisms, based on agency theory. In addition, we verified if goal incongruity affects the monitoring of franchisee behavior. This paper demonstrates that franchise contracts and additional incentives offered by franchisors impact their monitoring and enforcement efforts, and that ex-post governance mechanisms of franchises influence franchisee behavior. This study is ...
Research article

Oct 31, 2023

Modeling Movie Diffusion Using Mixed-effects Bass Model: Focusing on the Effect of eWOM
Mixed-effects Bass 모형을 이용한 영화확산모형: 온라인구전의 영향을 중심으로

Youngjin Joo
주영진

J. Channel Retail. 2023;28(4):61-79.
https://doi.org/10.17657/jcr.2023.10.31.3

Purpose and Background: In this study, we analyzed the effects of a few key influencing factors, including eWOM (or online word-of-mouth), on the movie diffusion. One of the main interests in many previous researches aiming to analyze the effects of eWOM in the movie industry is comparing the effects of the two key dimensions (volume and valence) of eWOM, but the analysis results vary depending on the data and models used for the analysis. As the use of secondary data, combining the movie box office data and the web-scraping review data from on...
Research article

Oct 31, 2023

The Effect of Gamified Brand Experience using Metaverse on User’s Purchase Intention and Brand Attitude: Moderating Effect of User-to-User Interactivity
메타버스를 활용한 게임화된 브랜드 경험이 사용자의 구매의도와 브랜드 태도에 미치는 영향: 사용자 간 상호작용의 조절효과 분석

Jiyeon Moon, Sang-Lin Han
문지연, 한상린

J. Channel Retail. 2023;28(4):81-106.
https://doi.org/10.17657/jcr.2023.10.31.4

Advance in network technology, device technology, and the contacless trend brought on by the COVID-19 pandemic are shifting consumers’ living radius from offline to online, and further to metaverse, where they can have more diverse experiences without time and space restrictions. In line with these trends, companies are implementing various marketing and distribution strategies using metaverse. In this regard, this study focused on experiential marketing of brands that were mostly applied base on reality in context of the metaverse as a new m...

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CURRENT ISSUE: Oct 2023, Vol. 28 , No. 4

Research article

The Effects of Product Strategy for Improving Consumer Trust: Evidence from Online Food Delivery Platforms
소비자 신뢰도 향상을 위한 제품 전략의 구전 효과: 온라인 식품 유통 플랫폼을 중심으로

Inseo Hwang, Yiling Li, Jeonghye Choi

황인서, 이예령, 최정혜

J. Channel Retail. 2023;28(4):1-27.
https://doi.org/10.17657/jcr.2023.10.31.1

HTML PDF PubReader

Research article

Effects of Contractual Characteristics on Franchisees’ Compliance and Opportunism in Franchise Relationships
가맹계약의 계약적 특성이 가맹점사업자의 순응 및 기회주의 행동에 미치는 영향

Seon-Jin Kim, Ju-Young Park

김선진, 박주영

J. Channel Retail. 2023;28(4):29-59.
https://doi.org/10.17657/jcr.2023.10.31.2

HTML PDF PubReader

Research article

Modeling Movie Diffusion Using Mixed-effects Bass Model: Focusing on the Effect of eWOM
Mixed-effects Bass 모형을 이용한 영화확산모형: 온라인구전의 영향을 중심으로

Youngjin Joo

주영진

J. Channel Retail. 2023;28(4):61-79.
https://doi.org/10.17657/jcr.2023.10.31.3

HTML PDF PubReader

Research article

The Effect of Gamified Brand Experience using Metaverse on User’s Purchase Intention and Brand Attitude: Moderating Effect of User-to-User Interactivity
메타버스를 활용한 게임화된 브랜드 경험이 사용자의 구매의도와 브랜드 태도에 미치는 영향: 사용자 간 상호작용의 조절효과 분석

Jiyeon Moon, Sang-Lin Han

문지연, 한상린

J. Channel Retail. 2023;28(4):81-106.
https://doi.org/10.17657/jcr.2023.10.31.4

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Research article Effects of Consumer Evaluation of ESG for Food Subscription Services on Intention to Word-of-Mouth and Continuous Usage: Moderating Role of Altruism 식품정기배송업체에 대한 소비자의 ESG 평가가 구전의도와 지속이용의도에 미치는 영향: 이타적 성향의 조절효과 Chayoung Kim, Okkyung Jeong, Chul Park 김차영, 정옥경, 박철 J. Channel Retail. 2022;27(3):67-91. https://doi.org/10.17657/jcr.2022.7.31.4 HTML PDF PubReader Last 3 months views: 404	Research article The Effect of Salesperson's Service Orientation on Work Engagement, Creativity, and Sales Method: The Moderating Effect of Task and Relationship Conflict 판매원의 서비스 지향성이 직무열의, 창의성, 판매방식에 미치는 영향: 과업 및 관계갈등의 조절 효과 Jongmin Won, Jaewon Yoo 원종민, 유재원 J. Channel Retail. 2023;28(2):1-23. https://doi.org/10.17657/jcr.2023.4.30.1 HTML PDF PubReader Last 3 months views: 363
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