유통연구(Journal of Channel and Retailing)

About Journal of Channel and Retailing

유통연구는 유통관리 분야의 전문 학술지로서 연 4회(1월 31일, 4월 30일, 7월 31일, 10월 31일) 발간되고 있는 한국연구재단 '등재학술지'입니다. 유통관리 분야의 학술적 지식의 축적에 기여할 수 있는 제조업 유통경로관리, 도·소매업 경영, 물류관리, 유통업체 서비스관리, 소매업과 소비자행동, 온라인 마케팅, 판매관리, 유통산업정책 등 모든 유·무형재 유통의 전 분야에 걸친 개념적, 실증적, 규범적, 방법론적 연구에 대해서 출판합니다. 모집 논문 주제에 적합한 논문을 대상으로 본원의 학술지 투고 논문 심사 기준에 따라 분야별 전문가 2인 이상의 심사위원 심사결과를 토대로 학술지 편집위원회에서 최종 선정됩니다. 투고하는 논문은 학술지 연구윤리 규정을 준수하여 작성해야 하며, 유사성 여부를 점검 후 제출해야 합니다.
Research article

Jul 31, 2023

The Effects of Bundling Type on the Product Evaluation in Online Shopping: The Moderating Roles of Online Review Characteristics (Factualness vs. Evaluativeness, Uni-finality vs. Multi-finality)
온라인 쇼핑에서 번들제품 유형이 제품평가에 미치는 영향: 온라인 리뷰 특성(사실성 vs. 평가성, 단일결과성 vs. 다중결과성)의 조절효과를 중심으로

Hyo Hyun Park, Gang Ok Jung
박효현, 정강옥

J. Channel Retail. 2023;28(3):1-23.
https://doi.org/10.17657/jcr.2023.7.31.1

Purpose: This study focuses on the impacts of bundling type which is designed to affect the product evaluation in online shopping environment. And this study explores whether characteristics of online reviews have a moderating roles between bundling type and product evaluation. Bundling type is set as an independent variable and semantic properties and number of goals of online review are set as a modrating variable. It is hypothesized that utilitarian bundling would improve the product evaluation more than hedonic bundling. It also examines th...
Research article

Jul 31, 2023

The Cannibalization Effect on Franchise Retail Market and the Moderating Effect of the Store Location
프랜차이즈 신규 가맹점 출점으로 인한 시장 자기 잠식 효과와 입지로 인한 조절 효과

Kyowon Seo, Sarang Go
서교원, 고사랑

J. Channel Retail. 2023;28(3):25-38.
https://doi.org/10.17657/jcr.2023.7.31.2

Purpose: Retail channel distribution has been an important issue in the franchise retail industry because stores' sales performance depends on the store location and floating population of the neighborhood. This research aims to implement the empirical analysis of whether a franchise encroachment effect exists and, if yes, how it varies depending on the store location. Research design, data, and methodology: By using consumer purchase transaction data and store location information, we want to verify the effect of new store entries on the sales...
Research article

Jul 31, 2023

Coevolution of E-Commerce Platforms and Online Sellers: An Empirical Study on Multi-Platform Strategy of Kakao Commerce in Korea
커머스 플랫폼 자산과 온라인 판매자의 공진화: 카카오커머스 멀티 플랫폼 전략을 중심으로

Dong Il Lee, Hyejun Lee
이동일, 이혜준

J. Channel Retail. 2023;28(3):39-62.
https://doi.org/10.17657/jcr.2023.7.31.3

Purpose: With the development of the online shopping industry, e-commerce platforms adopt different business models. In response to these changes, a multi-platform strategy has arisen in which platform operators deploy multiple platforms to perform different functions. In the process of executing a multi-platform strategy, platform operators face the challenge of deciding whether to operate in the same way as existing e-commerce platforms to strengthen their competences or to differentiate themselves by performing new functions. Such decision-m...
Research article

Jul 31, 2023

Organizational Strategies and Challenges to Mitigating Opportunism by Member Retailers in Japanese Voluntary Chains
가맹점 기회주의에 대한 일본 볼런터리 체인의 관리 전략과 조직적 과제

Changju Kim, Jin Yong Park, Seonggoo Ji, Dal Young Chun
김창주, 박진용, 지성구, 전달영

J. Channel Retail. 2023;28(3):63-89.
https://doi.org/10.17657/jcr.2023.7.31.4

Purpose: This study extends the knowledge of the relationship between distributive justice and opportunism in a horizontally and loosely connected retail network organization. To this end, we first elaborate the concept of member retailers’ opportunism by classifying it into four types from the perspective of content (contract vs. response) and activeness (active vs. passive): a) contract-based active opportunism, b) contract-based passive opportunism, c) response-based active opportunism, and d) response-based passive opportunism. We then te...
Research article

Jul 31, 2023

The Effects of Organizational Orientation Factors of Startups on B2B Marketing Capability, Competitive Advantage and Corporate Performance: Moderating Effect of Government Support Projects and Startups Growth Stage
기술형 스타트업의 조직지향성 요인들이 B2B마케팅역량과 경쟁우위 그리고 기업성과에 미치는 영향: 정부지원사업과 성장단계의 조절효과

Yeong-Eon Kim, Ho-Taek Yi
김영언, 이호택

J. Channel Retail. 2023;28(3):91-134.
https://doi.org/10.17657/jcr.2023.7.31.5

Purpose: As the 4th industrial revolution accelerates, the industrial structure keeps advancing, and reliance on the ICT field is gradually increasing. Consequently, the role of startups, which are technology start-up companies, is being highlighted as the primary agents of national economic growth. Startups are a notable interest in the global economy because they can create innovations more efficiently than mature companies in new industries with unstable business structures. Major developed countries have already shifted their national devel...

CURRENT ISSUE
MOST READ ARTICLES

CURRENT ISSUE: Jul 2023, Vol. 28 , No. 3

Research article The Effects of Bundling Type on the Product Evaluation in Online Shopping: The Moderating Roles of Online Review Characteristics (Factualness vs. Evaluativeness, Uni-finality vs. Multi-finality) 온라인 쇼핑에서 번들제품 유형이 제품평가에 미치는 영향: 온라인 리뷰 특성(사실성 vs. 평가성, 단일결과성 vs. 다중결과성)의 조절효과를 중심으로 Hyo Hyun Park, Gang Ok Jung 박효현, 정강옥 J. Channel Retail. 2023;28(3):1-23. https://doi.org/10.17657/jcr.2023.7.31.1 HTML PDF PubReader	Research article The Cannibalization Effect on Franchise Retail Market and the Moderating Effect of the Store Location 프랜차이즈 신규 가맹점 출점으로 인한 시장 자기 잠식 효과와 입지로 인한 조절 효과 Kyowon Seo, Sarang Go 서교원, 고사랑 J. Channel Retail. 2023;28(3):25-38. https://doi.org/10.17657/jcr.2023.7.31.2 HTML PDF PubReader
Research article Coevolution of E-Commerce Platforms and Online Sellers: An Empirical Study on Multi-Platform Strategy of Kakao Commerce in Korea 커머스 플랫폼 자산과 온라인 판매자의 공진화: 카카오커머스 멀티 플랫폼 전략을 중심으로 Dong Il Lee, Hyejun Lee 이동일, 이혜준 J. Channel Retail. 2023;28(3):39-62. https://doi.org/10.17657/jcr.2023.7.31.3 HTML PDF PubReader	Research article Organizational Strategies and Challenges to Mitigating Opportunism by Member Retailers in Japanese Voluntary Chains 가맹점 기회주의에 대한 일본 볼런터리 체인의 관리 전략과 조직적 과제 Changju Kim, Jin Yong Park, Seonggoo Ji, Dal Young Chun 김창주, 박진용, 지성구, 전달영 J. Channel Retail. 2023;28(3):63-89. https://doi.org/10.17657/jcr.2023.7.31.4 HTML PDF PubReader
Research article The Effects of Organizational Orientation Factors of Startups on B2B Marketing Capability, Competitive Advantage and Corporate Performance: Moderating Effect of Government Support Projects and Startups Growth Stage 기술형 스타트업의 조직지향성 요인들이 B2B마케팅역량과 경쟁우위 그리고 기업성과에 미치는 영향: 정부지원사업과 성장단계의 조절효과 Yeong-Eon Kim, Ho-Taek Yi 김영언, 이호택 J. Channel Retail. 2023;28(3):91-134. https://doi.org/10.17657/jcr.2023.7.31.5 HTML PDF PubReader

MOST READ ARTICLES

Case article ESG Strategy and Cases in the Distribution Industry: Focusing on Walmart, Amazon, Emart, and Coupang 유통산업의 ESG 전략과 사례: 월마트, 아마존, 이마트, 쿠팡을 중심으로 Yonggu Suh, Hyunyi Lee, Yeonsung Jung 서용구, 이현이, 정연승 J. Channel Retail. 2022;27(2):77-99. https://doi.org/10.17657/jcr.2022.4.30.4 HTML PDF PubReader Last 3 months views: 415	Research article A Study of the Effect of Buyer’s Communication Style on Seller’s Sales Influence Strategy and Performance in B2B SMEs: Moderating Effect of Seller’s Dependence B2B에서 구매자의 커뮤니케이션 스타일이 중소기업 영업사원의 판매영향전략 및 성과에 미치는 영향: 거래의존성에 따른 조절효과 Eun Jae Heo, Ho Taek Yi 허은재, 이호택 J. Channel Retail. 2023;28(1):83-109. https://doi.org/10.17657/jcr.2023.1.31.5 HTML PDF PubReader Last 3 months views: 332
Research article The Effect of Ex-ante Governance Mechanism of Franchise Headquarter on Franchisee’s Multi-dimensional Trust-Commitment and Relationship Performance to Franchise Headquarter 가맹본부의 사전 통제가 가맹본부에 대한 가맹점의 신뢰, 몰입, 관계성과에 미치는 영향: 사후 통제의 조절 효과를 중심으로 Chang Nam Han, Ho-Taek Yi 한창남, 이호택 J. Channel Retail. 2022;27(1):1-31. https://doi.org/10.17657/jcr.2022.1.31.1 HTML PDF PubReader Last 3 months views: 323	Research article The Difference between Subscription Economy Types and Product Types on Subscription Intention 구독경제 유형과 제품 유형 차이가 구독 의도에 미치는 영향 Mina Kim, Seolwoo Park 김미나, 박설우 J. Channel Retail. 2023;28(1):61-81. https://doi.org/10.17657/jcr.2023.1.31.4 HTML PDF PubReader Last 3 months views: 304
Research article The Effects of Organizational Orientation Factors of Startups on B2B Marketing Capability, Competitive Advantage and Corporate Performance: Moderating Effect of Government Support Projects and Startups Growth Stage 기술형 스타트업의 조직지향성 요인들이 B2B마케팅역량과 경쟁우위 그리고 기업성과에 미치는 영향: 정부지원사업과 성장단계의 조절효과 Yeong-Eon Kim, Ho-Taek Yi 김영언, 이호택 J. Channel Retail. 2023;28(3):91-134. https://doi.org/10.17657/jcr.2023.7.31.5 HTML PDF PubReader Last 3 months views: 272	Research article An Empirical Research on Rebates in Pharmaceutical Sales Channel: Antecedents and Consequences 제약 인적판매 채널에서 리베이트에 대한 연구: 선행요인과 결과 Seong-Hyuk Lim, Ho-Taek Yi 임성혁, 이호택 J. Channel Retail. 2022;27(3):21-43. https://doi.org/10.17657/jcr.2022.7.31.2 HTML PDF PubReader Last 3 months views: 265
Research article The Effects of Small Business Owners’ Illusion of Control on Business Continuity Intention: Focusing on the Mediating Effect of Resilience and Opportunity Evaluation 소상공인의 통제착각이 사업지속의도에 미치는 영향: 회복탄력성과 기회평가의 매개효과를 중심으로 Hyeonjeong Shin, Juyoung Park 신현정, 박주영 J. Channel Retail. 2023;28(2):25-46. https://doi.org/10.17657/jcr.2023.4.30.25 HTML PDF PubReader Last 3 months views: 263	Research article Effects of Regulatory Focus on Consumer Preference for Variety and Non-Variety Bundles 제품유형과 조절초점이 다양성 묶음상품과 동일제품 묶음상품 선호에 미치는 영향 Mengke Jia, Kwanho Suk 가몽가, 석관호 J. Channel Retail. 2022;27(3):1-19. https://doi.org/10.17657/jcr.2022.7.31.1 HTML PDF PubReader Last 3 months views: 257
Research article The Effect of Product Type and Desire for Control on Consumers’ Autonomous Shopping System Adoption Intention 제품유형과 통제욕구가 소비자의 자율쇼핑 시스템 채택의향에 미치는 영향 Juyon Lee 이주연 J. Channel Retail. 2022;27(4):1-22. https://doi.org/10.17657/jcr.2022.10.31.1 HTML PDF PubReader Last 3 months views: 251	Research article Effects of Consumer Evaluation of ESG for Food Subscription Services on Intention to Word-of-Mouth and Continuous Usage: Moderating Role of Altruism 식품정기배송업체에 대한 소비자의 ESG 평가가 구전의도와 지속이용의도에 미치는 영향: 이타적 성향의 조절효과 Chayoung Kim, Okkyung Jeong, Chul Park 김차영, 정옥경, 박철 J. Channel Retail. 2022;27(3):67-91. https://doi.org/10.17657/jcr.2022.7.31.4 HTML PDF PubReader Last 3 months views: 210