유통연구(Journal of Channel and Retailing)

About Journal of Channel and Retailing

유통연구는 유통관리 분야의 전문 학술지로서 연 4회(1월 31일, 4월 30일, 7월 31일, 10월 31일) 발간되고 있는 한국연구재단 '등재학술지'입니다. 유통관리 분야의 학술적 지식의 축적에 기여할 수 있는 제조업 유통경로관리, 도·소매업 경영, 물류관리, 유통업체 서비스관리, 소매업과 소비자행동, 온라인 마케팅, 판매관리, 유통산업정책 등 모든 유·무형재 유통의 전 분야에 걸친 개념적, 실증적, 규범적, 방법론적 연구에 대해서 출판합니다. 모집 논문 주제에 적합한 논문을 대상으로 본원의 학술지 투고 논문 심사 기준에 따라 분야별 전문가 2인 이상의 심사위원 심사결과를 토대로 학술지 편집위원회에서 최종 선정됩니다. 투고하는 논문은 학술지 연구윤리 규정을 준수하여 작성해야 하며, 유사성 여부를 점검 후 제출해야 합니다.
Research article

Jan 31, 2026

The Effect of Positive Emotions toward F&B Venues in Department Stores and Mixed-Use Shopping Malls on Customer Engagement Behavior and Purchase Intentions: Focusing on the Mediating Effect of Positive Emotions toward Retail Stores
백화점 및 복합쇼핑몰의 F&B 매장에 대한 긍정적 감정이 리테일 매장에 대한 고객 인게이지먼트 행동 및 구매행동의도에 미치는 영향: 리테일 매장에 대한 긍정적 감정의 매개효과 중심으로

Hyeonjeong Shin
신현정

J. Channel Retail. 2026;31(1):1-26.
https://doi.org/10.17657/jcr.2026.1.31.1

Purpose: Following COVID-19, the accelerated growth of online markets have weakened the competitiveness of offline retail, leading department stores and shopping malls to strengthen their market position by expanding F&B outlets. This study provides an empirical analysis of how positive emotions evoked in F&B spaces within department stores and mixed-use shopping malls affect customer engagement behavior and purchase intentions toward retail stores, while also testing the mediating effects of positive emotions toward the stores. By exam...
Research article

Jan 31, 2026

An Analysis of the Effects of Consumers’ Online and Offline Activities on Webrooming: Focusing on Motivations for Using Mobile Shopping Apps for Health and Beauty Products
소비자의 온·오프라인 활동이 웹루밍에 미치는 영향분석: 건강·미용 제품에 대한 모바일 쇼핑앱 사용동기를 중심으로

Jei Young Lee, Youngjin Joo
이제영, 주영진

J. Channel Retail. 2026;31(1):27-54.
https://doi.org/10.17657/jcr.2026.1.31.2

Purpose: As competition among retailers intensifies and the strategic management of distribution channels becomes increasingly important, understanding consumers’ omnichannel shopping motivations has become an essential factor in establishing effective retail channel strategies. Previous research in retail channels has attempted to identify the motivations influencing consumers’ preferences for specific channels and their cross-channel behaviors. However, there remains a need for broader and more comprehensive studies on shopping motivation...
Research article

Jan 31, 2026

Which Message Works When Shoppers Are Busy?: Regulatory Fit and Fluency in AR POP Advertising
증강현실 구매접점 광고의 메시지 조절초점 설득 효과 연구: 주관적 분주함과 처리 유창성을 중심으로

Ji Hyun Moon, Sung Youl Jun, Seung-Chul Yoo
문지현, 전성률, 유승철

J. Channel Retail. 2026;31(1):55-84.
https://doi.org/10.17657/jcr.2026.1.31.3

Purpose: This study investigates the persuasive effects of augmented reality (AR) point-of-purchase (POP) advertisements within offline retail environments, focusing on consumers’ subjective busyness as a key psychological variable. While AR technology has become increasingly prominent in enhancing in-store shopping experiences, limited research has examined how consumers’ perceived busyness interacts with message framing strategies. Drawing on regulatory focus theory, we test whether regulatory fit between consumers’ busyness and AR mess...
Research article

Jan 31, 2026

The Effect of Self-Efficacy on Trust and Customer Performance in Unmanned Stores: Moderating Role of Untact Orientation
무인점포 이용자의 자기효능감이 무인점포에 대한 신뢰와 이용성과에 미치는 영향: 언택트 성향의 조절효과

Min-Ju Kim, Ho-Taek Yi
김민주, 이호택

J. Channel Retail. 2026;31(1):85-108.
https://doi.org/10.17657/jcr.2026.1.31.4

Purpose: The rapid proliferation of unmanned stores in the retail and food service industries has accelerated in the post-pandemic era due to the expansion of contactless consumption (e.g., untact consumption) and the advancement of digital technologies. While unmanned stores offer convenience and cost-efficiency—particularly through KIOSK-based payment systems—they also require consumers to accept and trust technology-driven service environments in the absence of human interaction. In such contexts, users’ psychological traits, perceived...
Research article

Jan 31, 2026

The Impact of Pop-up Store Experience on Behavioral Outcomes and Quality of Life: Focusing on the Mediating Role of the Third Place Perception
팝업스토어 경험이 행동적 성과 및 삶의 질에 미치는 영향: 제3의 공간 인식의 매개효과를 중심으로

Jin Choi, Seong Ho Lee
최진, 이성호

J. Channel Retail. 2026;31(1):109-139.
https://doi.org/10.17657/jcr.2026.1.31.5

Purpose: This study empirically examines how consumer experiences within pop-up stores influence perceptions of and behaviors toward host retailers (e.g., shopping malls, department stores) and their surrounding spatial environments. Moving beyond the traditional focus on brand-oriented performance, this research conceptualizes the pop-up store as a strategic medium for spatial experience transformation. Specifically, it explores how multidimensional experiences shape consumers’ perception of a retail space as a “Third Place” and how this...

CURRENT ISSUE: Jan 2026, Vol. 31 , No. 1

Research article The Effect of Positive Emotions toward F&B Venues in Department Stores and Mixed-Use Shopping Malls on Customer Engagement Behavior and Purchase Intentions: Focusing on the Mediating Effect of Positive Emotions toward Retail Stores 백화점 및 복합쇼핑몰의 F&B 매장에 대한 긍정적 감정이 리테일 매장에 대한 고객 인게이지먼트 행동 및 구매행동의도에 미치는 영향: 리테일 매장에 대한 긍정적 감정의 매개효과 중심으로 Hyeonjeong Shin 신현정 J. Channel Retail. 2026;31(1):1-26. https://doi.org/10.17657/jcr.2026.1.31.1 HTML PDF PubReader	Research article An Analysis of the Effects of Consumers’ Online and Offline Activities on Webrooming: Focusing on Motivations for Using Mobile Shopping Apps for Health and Beauty Products 소비자의 온·오프라인 활동이 웹루밍에 미치는 영향분석: 건강·미용 제품에 대한 모바일 쇼핑앱 사용동기를 중심으로 Jei Young Lee, Youngjin Joo 이제영, 주영진 J. Channel Retail. 2026;31(1):27-54. https://doi.org/10.17657/jcr.2026.1.31.2 HTML PDF PubReader
Research article Which Message Works When Shoppers Are Busy?: Regulatory Fit and Fluency in AR POP Advertising 증강현실 구매접점 광고의 메시지 조절초점 설득 효과 연구: 주관적 분주함과 처리 유창성을 중심으로 Ji Hyun Moon, Sung Youl Jun, Seung-Chul Yoo 문지현, 전성률, 유승철 J. Channel Retail. 2026;31(1):55-84. https://doi.org/10.17657/jcr.2026.1.31.3 HTML PDF PubReader	Research article The Effect of Self-Efficacy on Trust and Customer Performance in Unmanned Stores: Moderating Role of Untact Orientation 무인점포 이용자의 자기효능감이 무인점포에 대한 신뢰와 이용성과에 미치는 영향: 언택트 성향의 조절효과 Min-Ju Kim, Ho-Taek Yi 김민주, 이호택 J. Channel Retail. 2026;31(1):85-108. https://doi.org/10.17657/jcr.2026.1.31.4 HTML PDF PubReader
Research article The Impact of Pop-up Store Experience on Behavioral Outcomes and Quality of Life: Focusing on the Mediating Role of the Third Place Perception 팝업스토어 경험이 행동적 성과 및 삶의 질에 미치는 영향: 제3의 공간 인식의 매개효과를 중심으로 Jin Choi, Seong Ho Lee 최진, 이성호 J. Channel Retail. 2026;31(1):109-139. https://doi.org/10.17657/jcr.2026.1.31.5 HTML PDF PubReader

MOST READ ARTICLES

Research article Competitive Strategy in Domestic Ecommerce Market: Focusing on Value Chain-based Resources and Capabilities 국내 이커머스 시장의 경쟁 전략: 가치사슬기반의 자원과 역량 강화를 중심으로 Kyungho Lee, Wooseong Kang 이경호, 강우성 J. Channel Retail. 2024;29(1):85-119. https://doi.org/10.17657/jcr.2024.1.31.5 HTML PDF PubReader Last 3 months views: 2781	Research article The Impact of Perceived Personalization of AI Chatbot on Customer Citizenship Behavior: The Moderated-Mediation Effect of Perceived Empathy and Privacy Concern AI챗봇에 대한 인지된 개인화가 고객시민행동에 미치는 영향: 인지된 공감과 프라이버시 침해우려의 조절된 매개효과 Jie Young Won, Young Chan Kim 원지영, 김영찬 J. Channel Retail. 2025;30(2):55-86. https://doi.org/10.17657/jcr.2025.4.30.3 HTML PDF PubReader Last 3 months views: 1745
Research article Factors Influencing Consumer Purchase Intention toward Organic Food Products: an Empirical Study in Vietnam Market 유기농식품에 대한 소비자의 구매의도 영향요인 분석: 베트남 시장에서 연구 Thi Mai Nguyen, Jong Hee Park, Woo Lee Choi 응웬티마이, 박종희, 최우리 J. Channel Retail. 2021;26(1):127-147. https://doi.org/10.17657/jcr.2021.01.31.6 HTML PDF PubReader Last 3 months views: 1492	Research article Latent Profile Analysis and Customer Value Analysis of Paid Users on Fandom Platforms: A Case Study of Weverse 팬덤 플랫폼 유료 이용 고객에 대한 잠재계층 분석과 고객 가치 분석: 위버스(Weverse)의 사례 Seung Hwan Lee, Jisu Yi 이승환, 이지수 J. Channel Retail. 2025;30(3):35-55. https://doi.org/10.17657/jcr.2025.7.31.2 HTML PDF PubReader Last 3 months views: 1482
Case article ESG Strategy and Cases in the Distribution Industry: Focusing on Walmart, Amazon, Emart, and Coupang 유통산업의 ESG 전략과 사례: 월마트, 아마존, 이마트, 쿠팡을 중심으로 Yonggu Suh, Hyunyi Lee, Yeonsung Jung 서용구, 이현이, 정연승 J. Channel Retail. 2022;27(2):77-99. https://doi.org/10.17657/jcr.2022.4.30.4 HTML PDF PubReader Last 3 months views: 1453	Policy article Current situation of food delivery O2O platform industry and policy suggestions 음식배달 O2O플랫폼산업 현황과 정책에 관한 제언 Eun Jung Choi 최은정 J. Channel Retail. 2021;26(1):171-197. https://doi.org/10.17657/jcr.2021.01.31.8 HTML PDF PubReader Last 3 months views: 1451
Research article The Effects of Organizational Orientation Factors of Startups on B2B Marketing Capability, Competitive Advantage and Corporate Performance: Moderating Effect of Government Support Projects and Startups Growth Stage 기술형 스타트업의 조직지향성 요인들이 B2B마케팅역량과 경쟁우위 그리고 기업성과에 미치는 영향: 정부지원사업과 성장단계의 조절효과 Yeong-Eon Kim, Ho-Taek Yi 김영언, 이호택 J. Channel Retail. 2023;28(3):91-134. https://doi.org/10.17657/jcr.2023.7.31.5 HTML PDF PubReader Last 3 months views: 1449	Research article The Impact of Conversational AI on Consumer Purchase Intent 대화형 인공지능이 소비자 구매의도에 미치는 영향 Yoonju Han, Ye Siyan, Jeong Eun Park 한윤주, Ye Siyan, 박정은 J. Channel Retail. 2025;30(2):31-53. https://doi.org/10.17657/jcr.2025.4.30.2 HTML PDF PubReader Last 3 months views: 1441
Research article Effects of Consumer Evaluation of ESG for Food Subscription Services on Intention to Word-of-Mouth and Continuous Usage: Moderating Role of Altruism 식품정기배송업체에 대한 소비자의 ESG 평가가 구전의도와 지속이용의도에 미치는 영향: 이타적 성향의 조절효과 Chayoung Kim, Okkyung Jeong, Chul Park 김차영, 정옥경, 박철 J. Channel Retail. 2022;27(3):67-91. https://doi.org/10.17657/jcr.2022.7.31.4 HTML PDF PubReader Last 3 months views: 1337	Research article The Influence of Personal Innovativeness on the Intention to Continue Using the Metaverse as a Distribution Platform: Verification of the Serial Multiple Mediation Effect Based on the Technology Acceptance Model 메타버스를 활용한 유통 플랫폼의 지속적 사용의도에 대한 개인혁신성의 영향: 기술수용모델에 기반한 연속다중매개효과 검증 Myoung-Soung Lee, Jei Young Lee 이명성, 이제영 J. Channel Retail. 2025;30(1):1-32. https://doi.org/10.17657/jcr.2025.1.31.1 HTML PDF PubReader Last 3 months views: 1251

MOST CITED ARTICLES

Research article Analysis of User Telepresence and Behavioral Intention in Virtual Reality Shopping Environment 가상현실 유통 환경에서의 원격실재감과 소비자 구매행동 분석* Sang-Lin Han, Myoung-a An 한상린, 안명아 J. Channel Retail. 2019;24(1):51-71. https://doi.org/10.17657/jcr.2019.01.31.3 HTML PDF PubReader Cited by 8	Research article Effects of Consumer Evaluation of ESG for Food Subscription Services on Intention to Word-of-Mouth and Continuous Usage: Moderating Role of Altruism 식품정기배송업체에 대한 소비자의 ESG 평가가 구전의도와 지속이용의도에 미치는 영향: 이타적 성향의 조절효과 Chayoung Kim, Okkyung Jeong, Chul Park 김차영, 정옥경, 박철 J. Channel Retail. 2022;27(3):67-91. https://doi.org/10.17657/jcr.2022.7.31.4 HTML PDF PubReader Cited by 8
Research article A Study on the Influence on Brand Attachment and Loyalty of Cosmetic Brand Authenticity 브랜드 진정성이 브랜드애착 및 충성에 미치는 영향에 관한 연구: 화장품 브랜드를 중심으로 Yonggu Su, He Sean Yoo, Hayran Kim 서용구, 유혜선, 김혜란 J. Channel Retail. 2014;19(2):87-111. https://doi.org/10.17657/jcr.2014.04.30.4 HTML PDF PubReader Cited by 7	Research article The impact of Large Discount Stores on the Retail Trading Area in Seoul Metropolitan Area: A Spatial-Econometric Analysis 대형마트 출점이 주변 상권에 미치는 영향: 공간계량경제모형을 이용한 서울시 상권분석 YongGu Suh, Kyungdong Hahn 서용구, 한경동 J. Channel Retail. 2015;20(2):47-64. https://doi.org/10.17657/jcr.2015.04.30.3 HTML PDF PubReader Cited by 7
Research article Factors Influencing Consumer Purchase Intention toward Organic Food Products: an Empirical Study in Vietnam Market 유기농식품에 대한 소비자의 구매의도 영향요인 분석: 베트남 시장에서 연구 Thi Mai Nguyen, Jong Hee Park, Woo Lee Choi 응웬티마이, 박종희, 최우리 J. Channel Retail. 2021;26(1):127-147. https://doi.org/10.17657/jcr.2021.01.31.6 HTML PDF PubReader Cited by 7	Research article The re-examination of conceptual model which contains control variables in structural equation modeling: Focusing on power, satisfaction and long-term orientation 구조방정식모델에서 통제변수를 사용한 연구모델의 분석: 채널연구에서 힘, 만족, 장기지향성을 중심으로 Jong-Pil YU 우종필 J. Channel Retail. 2015;20(3):43-62. https://doi.org/10.17657/jcr.2015.07.31.3 HTML PDF PubReader Cited by 6
Research article The Effect of Ex-ante Governance Mechanism of Franchise Headquarter on Franchisee’s Multi-dimensional Trust-Commitment and Relationship Performance to Franchise Headquarter 가맹본부의 사전 통제가 가맹본부에 대한 가맹점의 신뢰, 몰입, 관계성과에 미치는 영향: 사후 통제의 조절 효과를 중심으로 Chang Nam Han, Ho-Taek Yi 한창남, 이호택 J. Channel Retail. 2022;27(1):1-31. https://doi.org/10.17657/jcr.2022.1.31.1 HTML PDF PubReader Cited by 6	Research article The Effect of Shopper's Time Perception and Creativity on Perceived Usefulness and Shopping Happiness in Omni-channel* 옴니채널에서 쇼퍼의 시간지각과 창의력이 지각된 유용성과 쇼핑행복감에 미치는 영향* Ji Yeon Park, Do Yle Kim 박지연, 김도일 J. Channel Retail. 2020;25(2):99-126. https://doi.org/10.17657/jcr.2020.04.30.5 HTML PDF PubReader Cited by 5
Research article The Impact of Online Review Volume, Rating, and Sentiment Score on Sales: Focusing on the Moderating Effect of Brand Reputation* 온라인 리뷰가 매출에 미치는 영향력 분석: 텍스트기반 감성지수를 중심으로* Ja Young Choi, Hyeon A Kim, Yong Bum Kim 최자영, 김현아, 김용범 J. Channel Retail. 2020;25(3):1-21. https://doi.org/10.17657/jcr.2020.07.31.1 HTML PDF PubReader Cited by 5	Research article A Study on Consumer's Shopping Channel Choice according to Consumer Purchase Characteristics 소비자 특성에 따른 쇼핑채널 선택에 관한 연구 Kwang-Ok Ha, Jung-Hee Lee, Seong-Hyuk Hwang 하광옥, 이정희, 황성혁 J. Channel Retail. 2015;20(4):177-199. https://doi.org/10.17657/jcr.2015.10.31.8 HTML PDF PubReader Cited by 4

CURRENT ISSUE: Jan 2026, Vol. 31 , No. 1

MOST READ ARTICLES

MOST CITED ARTICLES

『유통연구』, KCI 인용지수 3년 연속 상위권 달성

유통연구 30주년 특별논문 모집 안내