유통연구(Journal of Channel and Retailing)

About Journal of Channel and Retailing

유통연구는 유통관리 분야의 전문 학술지로서 연 4회(1월 31일, 4월 30일, 7월 31일, 10월 31일) 발간되고 있는 한국연구재단 '등재학술지'입니다. 유통관리 분야의 학술적 지식의 축적에 기여할 수 있는 제조업 유통경로관리, 도·소매업 경영, 물류관리, 유통업체 서비스관리, 소매업과 소비자행동, 온라인 마케팅, 판매관리, 유통산업정책 등 모든 유·무형재 유통의 전 분야에 걸친 개념적, 실증적, 규범적, 방법론적 연구에 대해서 출판합니다. 모집 논문 주제에 적합한 논문을 대상으로 본원의 학술지 투고 논문 심사 기준에 따라 분야별 전문가 2인 이상의 심사위원 심사결과를 토대로 학술지 편집위원회에서 최종 선정됩니다. 투고하는 논문은 학술지 연구윤리 규정을 준수하여 작성해야 하며, 유사성 여부를 점검 후 제출해야 합니다.
Research article

Jul 31, 2024

The Impact of Post-Purchase Online Customer Experience on the Intention to Purchase New PB (Private Brand) Products: Focusing on the Mediating Effect of Online Platform Trust and E-Satisfaction
구매 후 온라인 고객 경험이 PB(Private Brand) 신제품 구매 의도에 미치는 영향: 온라인 플랫폼 신뢰와 E-만족의 매개효과를 중심으로

Joon Tae Kim, Man Wang Koo, Sung Ho Ahn
김준태, 구만왕, 안승호

J. Channel Retail. 2024;29(3):1-29.
https://doi.org/10.17657/jcr.2024.7.31.1

Purpose: The significance of PB (Private Brand) for e-retailers is growing rapidly in the fast-growing e-commerce market. The potential for further growth in the online market implies that e-retailers have the opportunity to expand their online sales through PB. However, there are significant barriers to entry to competition with existing global giants such as Alibaba, Amazon, and Flipkart. Understnading various of shopper behavior in online PB is crucial for enhancing the competitivess of domestic companies in the global market beyond these ba...
Research article

Jul 31, 2024

Impact of Public Purchasing Platform‘s CSV on Trust, Quality of Information Exchange and Long-term Orientation
공공구매 플랫폼의 공유가치 창출 활동이 공공기관의 신뢰, 정보교환 품질 그리고 장기지향성에 미치는 영향

Hangeun Lee, Chankoo Yeo
이한근, 여찬구

J. Channel Retail. 2024;29(3):31-47.
https://doi.org/10.17657/jcr.2024.7.31.2

Purpose: In this research, examine the effect of CSV (creating shared value) of public purchase platform on long-term orientation, and among them, the relationship between trust, quality of information exchange was investigated. The purpose of this research was to provide implications through empirical analysis. Research design, data, and methodology: To test hypotheses, we collected questionnaires from purchasing and marketing managers. Total 355 questionnaires are used for empirical analysis. We used the structural equations modeling to test ...
Research article

Jul 31, 2024

The Effects of Characteristics of Unmanned Store on Consumers‘ Perceived Value and Visit Intention
무인매장 특성이 소비자의 지각된 가치와 방문 의도에 미치는 영향

Moyang Si, Jeong-Eun Park, Taewan Kim
Moyang Si, 박정은, 김태완

J. Channel Retail. 2024;29(3):49-79.
https://doi.org/10.17657/jcr.2024.7.31.3

Purpose: Today, with the rapid development of the Internet, consumption through the Internet has become one of the main consumption methods, and with the spread of artificial intelligence (AI) and various smart devices, a new type of shopping place called unmanned stores has emerged. Unmanned stores use 4th Industrial Revolution technologies such as webcams, artificial intelligence, and big data to reduce labor and management costs and make unmanned store operations more efficient. In the past, research on unmanned stores mainly analyzed them f...
Research article

Jul 31, 2024

The Impact of Online Service Attributes on Consumer Satisfaction and Continuance Intention: Focusing on the Role of Moderating Variable in Product Involvement
온라인 서비스 속성이 소비자 만족도와 지속 사용의도에 미치는 영향: 제품 관여도의 조절변수 역할을 중심으로

Heejung Kwon, Seung-Chang Lee, Kunhee Choi
권희정, 이승창, 최건희

J. Channel Retail. 2024;29(3):81-101.
https://doi.org/10.17657/jcr.2024.7.31.4

Purpose: Today, many consumers prefer to use online service instead of getting service from employees and many companies are trying to find the ways to improve service operation and increase service efficiency while reducing costs to interact directly with customers through online service. Therefore, the purpose of this study is to examine the important aspects to be considered when providing online service and to present specific recommendations according to product attributions to increase consumer satisfaction and continuance intention for o...
Research article

Jul 31, 2024

An Empirical Investigation on the Effect of a Supplier’s Two Types of Sales Behaviors on the Buyer’s Trust and Relationship Performance: Supplier-Buyer Dyadic Relationship
B2B 관계에서 공급자의 두 가지 판매 행동이 구매자의 신뢰와 관계성과에 미치는 영향: 공급자-구매자 양자관계를 중심으로

Gang-Hyun Lee, Ho-Taek Yi
이강현, 이호택

J. Channel Retail. 2024;29(3):103-121.
https://doi.org/10.17657/jcr.2024.7.31.5

Purpose: This study is a study to determine how a supplier's two sales behaviors affect the buyer's trust to the supplier and the relationship performance between the two in a B2B relationship. To this end, it was hypothesized that in the dyadic relationship between supplier and buyer in B2B transactions, the supplier's customer orientation would affect the supplier's two sales behaviors, such as relationship behavior and consultative task behavior. In addition, it was hypothesized that the supplier's two sales behaviors would affect the buyer'...
Research article

Jul 31, 2024

The Effect of Relationship Level and Relationship Velocity on Franchise Relationship Performance
관계 수준과 관계 변화속도가 프랜차이즈 관계 성과에 미치는 영향

Chihoon Song, Kyungdo Park
송치훈, 박경도

J. Channel Retail. 2024;29(3):123-156.
https://doi.org/10.17657/jcr.2024.7.31.6

Purpose: A franchise is a business relationship governed by contract between franchisee and franchisor. Typically, a franchisor wants to open their product or service and extend to their brand into new market, but also a franchisee wants to acquire the right and use franchisor's trademark by paying for the fees. A franchise is based on interdependent relationship to approach the goals of both the franchisor and franchisees. In addition, the relationship between the franchisor and the franchisee is dynamic, not static. However, the most studies ...

CURRENT ISSUE
MOST READ ARTICLES

CURRENT ISSUE: Jul 2024, Vol. 29 , No. 3

Research article The Impact of Post-Purchase Online Customer Experience on the Intention to Purchase New PB (Private Brand) Products: Focusing on the Mediating Effect of Online Platform Trust and E-Satisfaction 구매 후 온라인 고객 경험이 PB(Private Brand) 신제품 구매 의도에 미치는 영향: 온라인 플랫폼 신뢰와 E-만족의 매개효과를 중심으로 Joon Tae Kim, Man Wang Koo, Sung Ho Ahn 김준태, 구만왕, 안승호 J. Channel Retail. 2024;29(3):1-29. https://doi.org/10.17657/jcr.2024.7.31.1 HTML PDF PubReader	Research article Impact of Public Purchasing Platform‘s CSV on Trust, Quality of Information Exchange and Long-term Orientation 공공구매 플랫폼의 공유가치 창출 활동이 공공기관의 신뢰, 정보교환 품질 그리고 장기지향성에 미치는 영향 Hangeun Lee, Chankoo Yeo 이한근, 여찬구 J. Channel Retail. 2024;29(3):31-47. https://doi.org/10.17657/jcr.2024.7.31.2 HTML PDF PubReader
Research article The Effects of Characteristics of Unmanned Store on Consumers‘ Perceived Value and Visit Intention 무인매장 특성이 소비자의 지각된 가치와 방문 의도에 미치는 영향 Moyang Si, Jeong-Eun Park, Taewan Kim Moyang Si, 박정은, 김태완 J. Channel Retail. 2024;29(3):49-79. https://doi.org/10.17657/jcr.2024.7.31.3 HTML PDF PubReader	Research article The Impact of Online Service Attributes on Consumer Satisfaction and Continuance Intention: Focusing on the Role of Moderating Variable in Product Involvement 온라인 서비스 속성이 소비자 만족도와 지속 사용의도에 미치는 영향: 제품 관여도의 조절변수 역할을 중심으로 Heejung Kwon, Seung-Chang Lee, Kunhee Choi 권희정, 이승창, 최건희 J. Channel Retail. 2024;29(3):81-101. https://doi.org/10.17657/jcr.2024.7.31.4 HTML PDF PubReader
Research article An Empirical Investigation on the Effect of a Supplier’s Two Types of Sales Behaviors on the Buyer’s Trust and Relationship Performance: Supplier-Buyer Dyadic Relationship B2B 관계에서 공급자의 두 가지 판매 행동이 구매자의 신뢰와 관계성과에 미치는 영향: 공급자-구매자 양자관계를 중심으로 Gang-Hyun Lee, Ho-Taek Yi 이강현, 이호택 J. Channel Retail. 2024;29(3):103-121. https://doi.org/10.17657/jcr.2024.7.31.5 HTML PDF PubReader	Research article The Effect of Relationship Level and Relationship Velocity on Franchise Relationship Performance 관계 수준과 관계 변화속도가 프랜차이즈 관계 성과에 미치는 영향 Chihoon Song, Kyungdo Park 송치훈, 박경도 J. Channel Retail. 2024;29(3):123-156. https://doi.org/10.17657/jcr.2024.7.31.6 HTML PDF PubReader

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Research article How Consumer Value on E-commerce Platforms Influences Trust in Sellers 이커머스 플랫폼의 지각된 가치가 판매자에 대한 신뢰에 미치는 영향 Min Kyoung Jung, Ho Jung Choo 정민경, 추호정 J. Channel Retail. 2024;29(1):45-63. https://doi.org/10.17657/jcr.2024.1.31.3 HTML PDF PubReader Last 3 months views: 641	Research article Factors Influencing Consumer Purchase Intention toward Organic Food Products: an Empirical Study in Vietnam Market 유기농식품에 대한 소비자의 구매의도 영향요인 분석: 베트남 시장에서 연구 Thi Mai Nguyen, Jong Hee Park, Woo Lee Choi 응웬티마이, 박종희, 최우리 J. Channel Retail. 2021;26(1):127-147. https://doi.org/10.17657/jcr.2021.01.31.6 HTML PDF PubReader Last 3 months views: 617
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