유통연구(Journal of Channel and Retailing)

About Journal of Channel and Retailing

유통연구는 유통관리 분야의 전문 학술지로서 연 4회(1월 31일, 4월 30일, 7월 31일, 10월 31일) 발간되고 있는 한국연구재단 '등재학술지'입니다. 유통관리 분야의 학술적 지식의 축적에 기여할 수 있는 제조업 유통경로관리, 도·소매업 경영, 물류관리, 유통업체 서비스관리, 소매업과 소비자행동, 온라인 마케팅, 판매관리, 유통산업정책 등 모든 유·무형재 유통의 전 분야에 걸친 개념적, 실증적, 규범적, 방법론적 연구에 대해서 출판합니다. 모집 논문 주제에 적합한 논문을 대상으로 본원의 학술지 투고 논문 심사 기준에 따라 분야별 전문가 2인 이상의 심사위원 심사결과를 토대로 학술지 편집위원회에서 최종 선정됩니다. 투고하는 논문은 학술지 연구윤리 규정을 준수하여 작성해야 하며, 유사성 여부를 점검 후 제출해야 합니다.
Research article

Jul 30, 2025

The Impact of Private Brand Launches on the Performance of Complementors in Fashion Retail Platforms: The Case of MUSINSA
패션 유통 플랫폼의 PB 출시가 입점 브랜드 성과에 미치는 영향: 무신사 사례를 중심으로

Youseok Lee, Jongdae Kim
이유석, 김종대

J. Channel Retail. 2025;30(3):1-33.
https://doi.org/10.17657/jcr.2025.7.31.1

Purpose: This study empirically examines the impact of private brand (PB) launches by online fashion retail platforms on the performance of national brands (NB). Using transaction data from MUSINSA, a leading fashion platform in South Korea, we analyze how PB introductions influence overall platform performance, as well as the sales, transaction volume, and revenue per transaction of both competing and non-competing brands. Research design, data, and methodology: The study utilizes actual transaction data from MUSINSA, focusing on the platform...
Research article

Jul 30, 2025

Latent Profile Analysis and Customer Value Analysis of Paid Users on Fandom Platforms: A Case Study of Weverse
팬덤 플랫폼 유료 이용 고객에 대한 잠재계층 분석과 고객 가치 분석: 위버스(Weverse)의 사례

Seung Hwan Lee, Jisu Yi
이승환, 이지수

J. Channel Retail. 2025;30(3):35-55.
https://doi.org/10.17657/jcr.2025.7.31.2

Purpose: This study aims to systematically segment the paid user base of fandom platforms and explore the behavioral factors that influence customer value, using Weverse ―one of the most prominent K-pop fandom platforms― as a case study. Despite the growing role of fandom platforms in both cultural engagement and revenue generation, prior research has seldom examined the heterogeneity of paying customers or idenified the behavioral characteristics that drive consumer value. This research addresses these gaps by classifying users into latent...
Research article

Jul 30, 2025

The Effects of Subscription-Based Retail Memberships: Changes in Consumer Purchases on Own vs. Competitor Platforms
구독형 리테일멤버십의 효과: 자사 및 경쟁사 플랫폼에서의 소비자 구매 변화 분석

Jisu Yi, Seung Hwan Lee
이지수, 이승환

J. Channel Retail. 2025;30(3):57-77.
https://doi.org/10.17657/jcr.2025.7.31.3

Purpose: Subscription-based retail membership services have recently emerged as a core strategy in the e-commerce market, aimed at boosting sales and enhancing customer retention. This study empirically examines how retail membership subscriptions influence consumer purchasing behavior. Specifically, it investigates their effects on spending, purchase frequency, order size, and return frequency across both the subscribed platform and its competitors. Research design, data, and methodology: This study utilized a unique panel data that includes d...
Research article

Jul 30, 2025

Application of Product Recommendation Systems in the B2B Distribution Industry
B2B 유통 분야 상품 추천 시스템 연구

Jeongsoo Kim, Myounggyun Jang, Juyoung Kim
김정수, 장명균, 김주영

J. Channel Retail. 2025;30(3):79-101.
https://doi.org/10.17657/jcr.2025.7.31.4

Purpose: In the B2C sector, recommendation systems have been widely adopted to enhance customer decision-making and purchasing experiences by providing personalized product suggestions based on user preferences. However, the implementation of such systems in the B2B domain remains limited due to challenges such as low transaction frequency, data sparsity, and heterogeneity in pricing and contractual conditions among buyers. This study seeks to empirically assess the applicability of recommendation systems in the B2B distribution industry and co...
Research article

Jul 30, 2025

Relationship Type and Gift-giving in Mobile Commerce: Psychological Costs of Thoughtfulness and Conformity to Social Norms
모바일 커머스 기반 선물하기에서 관계 유형의 영향: 정성과 사회규범 준수를 중심으로

Yookyung Park
박유경

J. Channel Retail. 2025;30(3):103-138.
https://doi.org/10.17657/jcr.2025.7.31.5

Purpose: With the growing popularity of mobile gifting services, contactless gift-giving—enabled by overcoming the temporal and spatial constraints—has become a widely adopted practice in the digital marketplace. Despite this market growth, limited academic attention has been paid to the potential psychological costs consumers may experience when engaging in mobile gifting. Prior research has focused primarily on the functional convenience of mobile gifting, overlooking its symbolic meanings and normative implications. To address this gap, ...

CURRENT ISSUE: Jul 2025, Vol. 30 , No. 3

Research article The Impact of Private Brand Launches on the Performance of Complementors in Fashion Retail Platforms: The Case of MUSINSA 패션 유통 플랫폼의 PB 출시가 입점 브랜드 성과에 미치는 영향: 무신사 사례를 중심으로 Youseok Lee, Jongdae Kim 이유석, 김종대 J. Channel Retail. 2025;30(3):1-33. https://doi.org/10.17657/jcr.2025.7.31.1 HTML PDF PubReader	Research article Latent Profile Analysis and Customer Value Analysis of Paid Users on Fandom Platforms: A Case Study of Weverse 팬덤 플랫폼 유료 이용 고객에 대한 잠재계층 분석과 고객 가치 분석: 위버스(Weverse)의 사례 Seung Hwan Lee, Jisu Yi 이승환, 이지수 J. Channel Retail. 2025;30(3):35-55. https://doi.org/10.17657/jcr.2025.7.31.2 HTML PDF PubReader
Research article The Effects of Subscription-Based Retail Memberships: Changes in Consumer Purchases on Own vs. Competitor Platforms 구독형 리테일멤버십의 효과: 자사 및 경쟁사 플랫폼에서의 소비자 구매 변화 분석 Jisu Yi, Seung Hwan Lee 이지수, 이승환 J. Channel Retail. 2025;30(3):57-77. https://doi.org/10.17657/jcr.2025.7.31.3 HTML PDF PubReader	Research article Application of Product Recommendation Systems in the B2B Distribution Industry B2B 유통 분야 상품 추천 시스템 연구 Jeongsoo Kim, Myounggyun Jang, Juyoung Kim 김정수, 장명균, 김주영 J. Channel Retail. 2025;30(3):79-101. https://doi.org/10.17657/jcr.2025.7.31.4 HTML PDF PubReader
Research article Relationship Type and Gift-giving in Mobile Commerce: Psychological Costs of Thoughtfulness and Conformity to Social Norms 모바일 커머스 기반 선물하기에서 관계 유형의 영향: 정성과 사회규범 준수를 중심으로 Yookyung Park 박유경 J. Channel Retail. 2025;30(3):103-138. https://doi.org/10.17657/jcr.2025.7.31.5 HTML PDF PubReader

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CURRENT ISSUE: Jul 2025, Vol. 30 , No. 3

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