유통연구(Journal of Channel and Retailing)

About Journal of Channel and Retailing

유통연구는 유통관리 분야의 전문 학술지로서 연 4회(1월 31일, 4월 30일, 7월 31일, 10월 31일) 발간되고 있는 한국연구재단 '등재학술지'입니다. 유통관리 분야의 학술적 지식의 축적에 기여할 수 있는 제조업 유통경로관리, 도·소매업 경영, 물류관리, 유통업체 서비스관리, 소매업과 소비자행동, 온라인 마케팅, 판매관리, 유통산업정책 등 모든 유·무형재 유통의 전 분야에 걸친 개념적, 실증적, 규범적, 방법론적 연구에 대해서 출판합니다. 모집 논문 주제에 적합한 논문을 대상으로 본원의 학술지 투고 논문 심사 기준에 따라 분야별 전문가 2인 이상의 심사위원 심사결과를 토대로 학술지 편집위원회에서 최종 선정됩니다. 투고하는 논문은 학술지 연구윤리 규정을 준수하여 작성해야 하며, 유사성 여부를 점검 후 제출해야 합니다.
Research article

Jan 31, 2025

The Influence of Personal Innovativeness on the Intention to Continue Using the Metaverse as a Distribution Platform: Verification of the Serial Multiple Mediation Effect Based on the Technology Acceptance Model
메타버스를 활용한 유통 플랫폼의 지속적 사용의도에 대한 개인혁신성의 영향: 기술수용모델에 기반한 연속다중매개효과 검증

Myoung-Soung Lee, Jei Young Lee
이명성, 이제영

J. Channel Retail. 2025;30(1):1-32.
https://doi.org/10.17657/jcr.2025.1.31.1

Purpose: In the retail industry, there is growing interest in utilizing the metaverse as a distribution platform. However, academic discussions on the metaverse as a distribution platform are still in the early stages. This study aims to expand the understanding of the metaverse from the perspective of the retail industry and address the limitations of previous research. Specifically, based on the technology acceptance model, we propose specific antecedent factors that influence consumers' intention to continue using the metaverse as a distribu...
Research article

Jan 31, 2025

The Study for Consent of Personal Biometric Information Collection & Usage Agreement and Proposing Conceptual Model for Service Customization Based on User Biometric Information
생체정보 기반의 개인화 서비스 개발 모형 제안 및 개인 생체정보 수집 및 활용 동의에 대한 연구

Yong Wan Park, Bora Kim
박용완, 김보라

J. Channel Retail. 2025;30(1):33-51.
https://doi.org/10.17657/jcr.2025.1.31.2

Purpose:In the 21st century, the online shopping market is continuously growing because of developing the information and communication technology. The mobile commerce has given various benefits to their customers such as easy access to the online market anytime and anywhere. However, in return for that, companies in online shopping cannot get information, obtained through verbal or non-verbal interactions with consumers from the offline market. Therefore, this study proposes a conceptual model for service customization that can collect and com...
Research article

Jan 31, 2025

The Study on Customer Misbehavior in Unmanned Stores: Focusing Unmanned Convenience Store
무인점포의 서비스스케이프가 소비자의 부정적 감정 및 불량행동에 미치는 영향: 지각된 고객지원의 조절효과를 중심으로

Bong-Seok Kim, Jae-Won Yoo
김봉석, 유재원

J. Channel Retail. 2025;30(1):53-78.
https://doi.org/10.17657/jcr.2025.1.31.3

Purpose: During the COVID-19 pandemic, contactless activities became commonplace, significantly impacting the retail industry, particularly leading to the growth of unmanned stores. The development of Artificial Intelligence (AI) and the Internet of Things (IoT) has accelerated the spread of unmanned stores, with growth driven primarily by the markets in North America, Europe, and Asia. In particular, South Korea has gained prominence with its unmanned ice cream convenience stores, with the number of such stores increasing from around 200 in 20...
Research article

Jan 31, 2025

The Customer Orientation and Sales Orientations of Insurance Planners Seller Influence Tactics (SITs), Relationship Quality and Impact on Sales Performance
보험설계사의 고객지향성과 판매지향성이 판매영향전략과 관계의 질 그리고 영업 성과에 미치는 영향

Kangwook Kim, Ho-Taek Yi
김강욱, 이호택

J. Channel Retail. 2025;30(1):79-107.
https://doi.org/10.17657/jcr.2025.1.31.4

Purpose: This study investigates the impact of insurance agents' customer orientation and sales orientation on seven sales influence strategies, as well as the effect of these strategies on relationship quality and performance. Sales influence strategies are categorized into rational influence strategies (information provision, proposal persuasion), emotional influence strategies (ingratiation, emotional stimulation), and coercive influence strategies (promises, threats, personal appeals). Performance is divided into sales performance and incom...
Research article

Jan 31, 2025

The Effect of Learning Goal Orientation of Self-Employed Restaurant Owners on Store Performance: Focusing on the Dual Mediating Effect of Creativity and Adaptive Selling
외식업 자영업자의 학습목표지향성이 매장성과에 미치는 영향: 창의성과 적응적 판매의 이중매개효과를 중심으로

Hyeonjeong Shin
신현정

J. Channel Retail. 2025;30(1):109-128.
https://doi.org/10.17657/jcr.2025.1.31.5

This study analyzed the effect of learning goal orientation on store performance for self-employed restaurant owners and investigated the double mediation effect of creativity and adaptive selling. The results of the study showed that learning goal orientation had a positive effect on creativity, but did not significantly affect adaptive selling and store performance. This suggests that if learning goal orientation is not connected to a customer-tailored approach or the enhancement of adaptive selling capabilities, it is difficult to contribute...
Research article

Jan 31, 2025

The Effects of Young Female Entrepreneurs' Characteristics on Business Performance and Business Continuance Intention: The Moderating Effect of Self-Efficacy
소상공인 여성 청년창업가 특성이 경영성과와 사업지속의도에 미치는 영향: 자기효능감 조절효과

Si Yun An
안시연

J. Channel Retail. 2025;30(1):129-149.
https://doi.org/10.17657/jcr.2025.1.31.6

Purpose: This study aims to explore the influence of the characteristics of women entrepreneurs in small businesses on their business performance and sustainability intentions. Specifically, it investigates how entrepreneurial motivations, entrepreneurial spirit, and background characteristics impact financial and non-financial performance, and how these performance outcomes subsequently affect the intention to sustain the business. Additionally, the study examines the moderating role of self-efficacy in the relationship between non-financial p...
Research article

Jan 31, 2025

The Impact of Buyers’ ESG Activities on Suppliers‘ New Product Creativity and Competitive Advantage in B2B Market
B2B 시장에서 구매자의 ESG 활동이 공급업체의 신제품 창의성 및 신제품 경쟁우위에 미치는 영향

Seongho Kang, Hangeun Lee
강성호, 이한근

J. Channel Retail. 2025;30(1):151-170.
https://doi.org/10.17657/jcr.2025.1.31.7

Purpose: This study aims to empirically analyze the role of buyers’ ESG (Environmental, Social, and Governance) activities in enhancing collaboration with suppliers, securing supply chain sustainability, and fostering innovative performance in B2B market. Specifically, the study investigates the impact of buyers' ESG activities on suppliers’ new product competitive advantage and examines the mediating roles of information exchange quality and suppliers’ new product creativity. The research provides a deeper understanding of how ESG activi...

CURRENT ISSUE: Jan 2025, Vol. 30 , No. 1

Research article The Influence of Personal Innovativeness on the Intention to Continue Using the Metaverse as a Distribution Platform: Verification of the Serial Multiple Mediation Effect Based on the Technology Acceptance Model 메타버스를 활용한 유통 플랫폼의 지속적 사용의도에 대한 개인혁신성의 영향: 기술수용모델에 기반한 연속다중매개효과 검증 Myoung-Soung Lee, Jei Young Lee 이명성, 이제영 J. Channel Retail. 2025;30(1):1-32. https://doi.org/10.17657/jcr.2025.1.31.1 HTML PDF PubReader	Research article The Study for Consent of Personal Biometric Information Collection & Usage Agreement and Proposing Conceptual Model for Service Customization Based on User Biometric Information 생체정보 기반의 개인화 서비스 개발 모형 제안 및 개인 생체정보 수집 및 활용 동의에 대한 연구 Yong Wan Park, Bora Kim 박용완, 김보라 J. Channel Retail. 2025;30(1):33-51. https://doi.org/10.17657/jcr.2025.1.31.2 HTML PDF PubReader
Research article The Study on Customer Misbehavior in Unmanned Stores: Focusing Unmanned Convenience Store 무인점포의 서비스스케이프가 소비자의 부정적 감정 및 불량행동에 미치는 영향: 지각된 고객지원의 조절효과를 중심으로 Bong-Seok Kim, Jae-Won Yoo 김봉석, 유재원 J. Channel Retail. 2025;30(1):53-78. https://doi.org/10.17657/jcr.2025.1.31.3 HTML PDF PubReader	Research article The Customer Orientation and Sales Orientations of Insurance Planners Seller Influence Tactics (SITs), Relationship Quality and Impact on Sales Performance 보험설계사의 고객지향성과 판매지향성이 판매영향전략과 관계의 질 그리고 영업 성과에 미치는 영향 Kangwook Kim, Ho-Taek Yi 김강욱, 이호택 J. Channel Retail. 2025;30(1):79-107. https://doi.org/10.17657/jcr.2025.1.31.4 HTML PDF PubReader
Research article The Effect of Learning Goal Orientation of Self-Employed Restaurant Owners on Store Performance: Focusing on the Dual Mediating Effect of Creativity and Adaptive Selling 외식업 자영업자의 학습목표지향성이 매장성과에 미치는 영향: 창의성과 적응적 판매의 이중매개효과를 중심으로 Hyeonjeong Shin 신현정 J. Channel Retail. 2025;30(1):109-128. https://doi.org/10.17657/jcr.2025.1.31.5 HTML PDF PubReader	Research article The Effects of Young Female Entrepreneurs' Characteristics on Business Performance and Business Continuance Intention: The Moderating Effect of Self-Efficacy 소상공인 여성 청년창업가 특성이 경영성과와 사업지속의도에 미치는 영향: 자기효능감 조절효과 Si Yun An 안시연 J. Channel Retail. 2025;30(1):129-149. https://doi.org/10.17657/jcr.2025.1.31.6 HTML PDF PubReader
Research article The Impact of Buyers’ ESG Activities on Suppliers‘ New Product Creativity and Competitive Advantage in B2B Market B2B 시장에서 구매자의 ESG 활동이 공급업체의 신제품 창의성 및 신제품 경쟁우위에 미치는 영향 Seongho Kang, Hangeun Lee 강성호, 이한근 J. Channel Retail. 2025;30(1):151-170. https://doi.org/10.17657/jcr.2025.1.31.7 HTML PDF PubReader

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