CURRENT ISSUE: Oct 2024, Vol. 29 , No. 4

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    Antecedents and Outcome of Digital Innovation in Small Business Owners: Focusing on the TOCE Framework
    소상인 디지털 혁신의 선행요인과 결과: TOCE 프레임워크를 중심으로
    J. Channel Retail. 2024;29(4):1-28.
    https://doi.org/10.17657/jcr.2024.10.31.1

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    Consumer Behavior Research on Membership Subscription and Non-subscription in Online Shopping Platforms
    온라인 쇼핑 플랫폼 멤버십 구독과 비구독에 관한 소비자행동
    J. Channel Retail. 2024;29(4):29-58.
    https://doi.org/10.17657/jcr.2024.10.31.2

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    The Effect of Omni-Channel Experience on Consumer's Shopping Intention and Product Review Intention
    옴니채널 경험이 소비자의 쇼핑의도와 상품리뷰의도에 미치는 영향
    J. Channel Retail. 2024;29(4):59-79.
    https://doi.org/10.17657/jcr.2024.10.31.3

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    The Effect of Small Enterprise Owners' Intrinsic and Extrinsic Motivation on Acceptance and Performance of Digital Transformation
    소상공인의 내·외재적 요인이 디지털 전환에 대한 수용 및 성과에 미치는 영향
    J. Channel Retail. 2024;29(4):81-95.
    https://doi.org/10.17657/jcr.2024.10.31.4

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    A Study on the Adoption of Service Robots Using the TAM
    TAM을 적용한 서비스 로봇 수용 연구
    J. Channel Retail. 2024;29(4):97-120.
    https://doi.org/10.17657/jcr.2024.10.31.5

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    A Comparative Study of Difference-in-Differences (DID), Synthetic Control Method (SCM), Synthetic Difference-in-Differences (SDID): Effects of Early-Morning Delivery
    이중 차분법(DID), 통제집단합성법(SCM), 통제집단합성-이중차분법(SDID)의 비교 연구: 새벽배송 진입효과 분석
    J. Channel Retail. 2024;29(4):121-148.
    https://doi.org/10.17657/jcr.2024.10.31.6

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    The Cyclical Relationship between Private Brand Trust and Retailer Trust: Focusing on the Moderating Effect of Group Entitativity
    유통업체 브랜드와 유통업체 신뢰의 상호 순환 관계: 집단 실체성의 조절 효과를 중심으로
    J. Channel Retail. 2024;29(4):149-170.
    https://doi.org/10.17657/jcr.2024.10.31.7

    Research article

    Omni-channel Value of Mobile Application Usage in Off-line Retail Store: Focusing on the Use of Brand App of a Coffee Retailer
    소매점 쇼핑 중 모바일앱 이용의 옴니채널적 가치: 커피소매점 내에서의 전용 모바일앱 이용을 중심으로
    J. Channel Retail. 2024;29(4):171-189.
    https://doi.org/10.17657/jcr.2024.10.31.8

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