유통연구(Journal of Channel and Retailing)

About Journal of Channel and Retailing

유통연구는 유통관리 분야의 전문 학술지로서 연 4회(1월 31일, 4월 30일, 7월 31일, 10월 31일) 발간되고 있는 한국연구재단 '등재학술지'입니다. 유통관리 분야의 학술적 지식의 축적에 기여할 수 있는 제조업 유통경로관리, 도·소매업 경영, 물류관리, 유통업체 서비스관리, 소매업과 소비자행동, 온라인 마케팅, 판매관리, 유통산업정책 등 모든 유·무형재 유통의 전 분야에 걸친 개념적, 실증적, 규범적, 방법론적 연구에 대해서 출판합니다. 모집 논문 주제에 적합한 논문을 대상으로 본원의 학술지 투고 논문 심사 기준에 따라 분야별 전문가 2인 이상의 심사위원 심사결과를 토대로 학술지 편집위원회에서 최종 선정됩니다. 투고하는 논문은 학술지 연구윤리 규정을 준수하여 작성해야 하며, 유사성 여부를 점검 후 제출해야 합니다.
Research article

Oct 31, 2025

The Effect of Consumption Behavior on Online Commerce Membership Adoption: Econometrical Evidence from a Korean Commerce Platform Membership Service
과거 소비 행태가 온라인 커머스 멤버십 가입에 미치는 영향: 커머스 멤버십 사례에 대한 계량경제학적 분석

Boram Lim, Sang-Lin Han, Woohyun Park, Geunhye Hong
임보람, 한상린, 박우현, 홍근혜

J. Channel Retail. 2025;30(4):1-23.
https://doi.org/10.17657/jcr.2025.10.31.1

Purpose: This study examines how consumers’ past purchasing behavior influences their likelihood of subscribing to paid e-commerce memberships. By analyzing spending patterns, including platform-specific expenditures and bundled service consumption, the research provides insights into consumer decision- making during the pandemic and post-pandemic periods. Research design, data, and methodology: Using panel data from 4,597 consumers over four years (2020–2023), this study employed four logistic regression models to analyze the relationship ...
Research article

Oct 31, 2025

Effects of Multi-Brand, Multi-Channel Usage on Consumers' Purchase Decisions and Amounts: A Bayesian Hierarchical Sample Selection Model Incorporating Individual Heterogeneity
다브랜드 다채널 이용 행위가 소비자의 구매 결정 및 금액에 미치는 영향: 개인 이질성을 반영한 표본선택 기반 위계적 베이지안 분석

Hyeseon Choo, Jae Wook Kim
추혜선, 김재욱

J. Channel Retail. 2025;30(4):25-50.
https://doi.org/10.17657/jcr.2025.10.31.25

Purpose: As digitalization and channel diversification reshape retail landscapes, consumers increasingly interact with multiple brands across online and offline platforms in dynamic, non-linear purchasing journeys. This complexity challenges the traditional CRM paradigm, which often overlooks the effects of competing brands and channels. Prior omni-channel research typically assumes a closed-system view, focusing on internal brand-channel integration, yet real-world environments are open and asymmetric. Crucially, consumer decision-making invol...
Research article

Oct 31, 2025

Market Area Analysis for In-Store Online Fulfillment of Small and Medium-Sized Supermarkets in Under-Served Areas of Online Grocery Delivery
배송 사각지역 해소 위한 중소 슈퍼마켓 온라인 풀필먼트 상권분석

Ruobing Liu, Hyunwoo Lim
류약빙, 임현우

J. Channel Retail. 2025;30(4):51-68.
https://doi.org/10.17657/jcr.2025.10.31.51

Purpose: The demand for online grocery shopping has increased substantially over the past years due to changes in market environment such as the expansion of the non face-to-face consumption and the increase in the proportion of single-person households. However, online grocery delivery services in Korea are limited to major metropolitan areas. There are still many under-served areas in small cities and rural areas where same-day and early morning grocery delivery services are not available. This study aims to provide a in-store online grocery ...
Research article

Oct 31, 2025

The Influence of Complex Shopping Mall Expansion on Traditional Markets and Consumption: A Case Study of Su-won
복합쇼핑몰 출점이 지역 상권과 소비에 미치는 영향: 수원 사례를 중심으로

Hyun ah Kim, Jin hyeong Suh, Chun han Cho
김현아, 서진형, 조춘한

J. Channel Retail. 2025;30(4):69-91.
https://doi.org/10.17657/jcr.2025.10.31.69

Purpose: In recent years, complex shopping malls have transformed from simple retail venues into multifunctional cultural hubs offering dining, leisure, recreation, and rest. However, the emergence of such large-scale retail facilities often leads to the decline or disappearance of surrounding small-scale commercial districts, reshaping local retail ecosystems. This study aims to empirically investigate the impact of a newly opened complex shopping mall in Su-won, South Korea, on nearby traditional markets and small businesses, with a focus on ...
Research article

Oct 31, 2025

A Study on the Adoption and Activation of Order Automation Systems in Small and Medium-sized Manufacturing Enterprises
중소 제조업체 주문자동화 시스템 도입 및 활성화 방안

Sang Duck Kim, Deok Han Kim, Chung Seuk Oh
김상덕, 김덕한, 오충석

J. Channel Retail. 2025;30(4):93-116.
https://doi.org/10.17657/jcr.2025.10.31.93

Purpose: Order automation systems, including vendor managed inventory (VMI) and collaborative planning, forecasting, and replenishment (CPFR), are essential for supply chain management in the digital transformation era. However, adoption among Korean SMEs remains critically low while 18.6% have smart factories, few operate automated ordering modules. Existing research focuses on large enterprises and theoretical benefits, neglecting the “how” of adoption in resource-constrained SMEs. This study aims to: (1) analyze the current adoption stat...

CURRENT ISSUE: Oct 2025, Vol. 30 , No. 4

Research article The Effect of Consumption Behavior on Online Commerce Membership Adoption: Econometrical Evidence from a Korean Commerce Platform Membership Service 과거 소비 행태가 온라인 커머스 멤버십 가입에 미치는 영향: 커머스 멤버십 사례에 대한 계량경제학적 분석 Boram Lim, Sang-Lin Han, Woohyun Park, Geunhye Hong 임보람, 한상린, 박우현, 홍근혜 J. Channel Retail. 2025;30(4):1-23. https://doi.org/10.17657/jcr.2025.10.31.1 HTML PDF PubReader	Research article Effects of Multi-Brand, Multi-Channel Usage on Consumers' Purchase Decisions and Amounts: A Bayesian Hierarchical Sample Selection Model Incorporating Individual Heterogeneity 다브랜드 다채널 이용 행위가 소비자의 구매 결정 및 금액에 미치는 영향: 개인 이질성을 반영한 표본선택 기반 위계적 베이지안 분석 Hyeseon Choo, Jae Wook Kim 추혜선, 김재욱 J. Channel Retail. 2025;30(4):25-50. https://doi.org/10.17657/jcr.2025.10.31.25 HTML PDF PubReader
Research article Market Area Analysis for In-Store Online Fulfillment of Small and Medium-Sized Supermarkets in Under-Served Areas of Online Grocery Delivery 배송 사각지역 해소 위한 중소 슈퍼마켓 온라인 풀필먼트 상권분석 Ruobing Liu, Hyunwoo Lim 류약빙, 임현우 J. Channel Retail. 2025;30(4):51-68. https://doi.org/10.17657/jcr.2025.10.31.51 HTML PDF PubReader	Research article The Influence of Complex Shopping Mall Expansion on Traditional Markets and Consumption: A Case Study of Su-won 복합쇼핑몰 출점이 지역 상권과 소비에 미치는 영향: 수원 사례를 중심으로 Hyun ah Kim, Jin hyeong Suh, Chun han Cho 김현아, 서진형, 조춘한 J. Channel Retail. 2025;30(4):69-91. https://doi.org/10.17657/jcr.2025.10.31.69 HTML PDF PubReader
Research article A Study on the Adoption and Activation of Order Automation Systems in Small and Medium-sized Manufacturing Enterprises 중소 제조업체 주문자동화 시스템 도입 및 활성화 방안 Sang Duck Kim, Deok Han Kim, Chung Seuk Oh 김상덕, 김덕한, 오충석 J. Channel Retail. 2025;30(4):93-116. https://doi.org/10.17657/jcr.2025.10.31.93 HTML PDF PubReader

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Research article The Effects of Small Business Owners’ Illusion of Control on Business Continuity Intention: Focusing on the Mediating Effect of Resilience and Opportunity Evaluation 소상공인의 통제착각이 사업지속의도에 미치는 영향: 회복탄력성과 기회평가의 매개효과를 중심으로 Hyeonjeong Shin, Juyoung Park 신현정, 박주영 J. Channel Retail. 2023;28(2):25-46. https://doi.org/10.17657/jcr.2023.4.30.25 HTML PDF PubReader Last 3 months views: 1460	Research article Factors Influencing Consumer Purchase Intention toward Organic Food Products: an Empirical Study in Vietnam Market 유기농식품에 대한 소비자의 구매의도 영향요인 분석: 베트남 시장에서 연구 Thi Mai Nguyen, Jong Hee Park, Woo Lee Choi 응웬티마이, 박종희, 최우리 J. Channel Retail. 2021;26(1):127-147. https://doi.org/10.17657/jcr.2021.01.31.6 HTML PDF PubReader Last 3 months views: 1305

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Research article Analysis of User Telepresence and Behavioral Intention in Virtual Reality Shopping Environment 가상현실 유통 환경에서의 원격실재감과 소비자 구매행동 분석* Sang-Lin Han, Myoung-a An 한상린, 안명아 J. Channel Retail. 2019;24(1):51-71. https://doi.org/10.17657/jcr.2019.01.31.3 HTML PDF PubReader Cited by 8	Research article Effects of Consumer Evaluation of ESG for Food Subscription Services on Intention to Word-of-Mouth and Continuous Usage: Moderating Role of Altruism 식품정기배송업체에 대한 소비자의 ESG 평가가 구전의도와 지속이용의도에 미치는 영향: 이타적 성향의 조절효과 Chayoung Kim, Okkyung Jeong, Chul Park 김차영, 정옥경, 박철 J. Channel Retail. 2022;27(3):67-91. https://doi.org/10.17657/jcr.2022.7.31.4 HTML PDF PubReader Cited by 8
Research article A Study on the Influence on Brand Attachment and Loyalty of Cosmetic Brand Authenticity 브랜드 진정성이 브랜드애착 및 충성에 미치는 영향에 관한 연구: 화장품 브랜드를 중심으로 Yonggu Su, He Sean Yoo, Hayran Kim 서용구, 유혜선, 김혜란 J. Channel Retail. 2014;19(2):87-111. https://doi.org/10.17657/jcr.2014.04.30.4 HTML PDF PubReader Cited by 7	Research article The impact of Large Discount Stores on the Retail Trading Area in Seoul Metropolitan Area: A Spatial-Econometric Analysis 대형마트 출점이 주변 상권에 미치는 영향: 공간계량경제모형을 이용한 서울시 상권분석 YongGu Suh, Kyungdong Hahn 서용구, 한경동 J. Channel Retail. 2015;20(2):47-64. https://doi.org/10.17657/jcr.2015.04.30.3 HTML PDF PubReader Cited by 7
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CURRENT ISSUE: Oct 2025, Vol. 30 , No. 4

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